Accountability Is the Secret Sauce: Why You Need Someone Who'll Call You Out With Love

We all start with good intentions.

You know the ones—

The morning routine you meant to stick to

The launch you said you'd do

The content calendar is still sitting in your downloads folder

But somehow… it all slips. Life gets noisy. You get in your head. And before you know it, that momentum is gone, replaced by a cycle of "I'll start again Monday."

Here's the thing: it's not because you're lazy or unmotivated. It's because you're human.

And that's why accountability is the secret sauce.

Accountability, But Not As You Know It

I'm not here to boss you around or bark deadlines at you.

Accountability, in my world, is about having someone in your corner who genuinely gives a damn.

It's the kind of support that says:

"You said this mattered to you—so let's make sure you don't keep putting it on the back burner."

I've worked with enough business owners, creatives, and change-makers to know this: when you've got someone checking in, you show up differently. With more intention. More follow-through. Less "I'll do it later."

What It Looks Like Behind the Scenes

I run accountability sessions weekly with the legends in my coaching space, and every single one is different.

Sometimes it's strategy:

"Here's how to break that beast of a to-do list into something you'll action."

Sometimes it's mindset:

"Why are you holding back from doing the thing you've already mapped out perfectly?"

Sometimes it's permission:

"You don't have to do it the way they do. Let's do it the way you would."
And often, it's just space to say out loud what's been stuck in your head—and leave with clarity, direction, and a solid next step.

Loving accountability> Solo Hustle

Going it alone can feel empowering—until it starts feeling isolating, overwhelming, and directionless.

Accountability isn't about being told what to do; it's about taking responsibility.

It's about remembering who you are, what you said you wanted, and being lovingly guided back to that when the noise creeps in.

So if you've got a goal that keeps slipping through your fingers, maybe it's not a lack of motivation.

Maybe you need someone who'll call you out—with love—and walk beside you while you get it done.

Want someone in your corner?

I have limited spots available for one-on-one accountability mentoring.

Let's do this—together, and on your terms.

Chrissy x

Stepping into Your Power: Reflect, Reset, and Release What No Longer Serves You

Hello, beautiful souls!

Chrissy here, and if there's one thing I've learned on this incredible journey of life and business, it's the profound power of pausing. Truly pausing. Not just a quick breath between tasks, but a deliberate step back to reflect, reassess, and realign with what truly lights us up.

As the days unfold here in our vibrant Sydney, and the seasons gently shift, it feels like the perfect time to embrace this practice. Think of it as a deep cleanse for your soul, your business, and your relationships. Are they still reflecting the beautiful, authentic you? Or are there some dusty corners and connections that are dimming your sparkle?

The Gift of Self-Reflection: Looking Inward

It all starts with you. Self-reflection isn't always easy, but it's the bedrock of growth and joy. It’s about carving out that precious space to ask yourself some honest questions:

• What truly brings me joy and fulfillment right now?

• What drains my energy and leaves me feeling depleted?

• Are my current goals and aspirations still aligned with my values and passions?

• What am I grateful for? What am I learning?

• In what areas of my life am I feeling a sense of imbalance?

Grab a journal, find a quiet spot, and let your thoughts flow freely. There's no right or wrong answer, just honest exploration.

Setting Your Boundaries: Protecting Your Energy

Once you've spent some time reflecting, you'll likely gain clarity on what truly matters to you – and what doesn't. This is where the courageous act of setting boundaries comes in. Boundaries aren't about building walls; they're about creating healthy fences that protect your precious energy and allow you to thrive.

This applies to both your business and personal life:

• In Business: Are you constantly saying "yes" to things that don't align with your vision or undervalue your worth? It's okay to say "no." Set clear working hours, define your scope of work, and communicate your boundaries with grace and confidence.

• In Personal Relationships: Are there connections that consistently leave you feeling drained, unsupported, or undervalued? Setting boundaries might mean limiting contact, having an honest conversation about your needs, or even creating some distance.

Reassessing and Releasing: Making Space for Joy

This is the part that might feel a little scary, but it's also incredibly liberating. Once you've reflected and identified the areas where things aren't quite right, it's time to reassess your business strategies, your offerings, and your relationships.

Ask yourself:

• Business: Are my current business activities bringing me joy and sustainable success? Are there aspects that feel forced or out of alignment? What needs to shift to reignite my passion?

• Relationships: Which relationships feel nourishing, supportive, and joyful? Which ones consistently leave me feeling depleted or negative?

And here’s the courageous part: ditching anything that no longer brings you joy or serves your highest good. This doesn't mean you have to have dramatic confrontations. Sometimes it's a gentle fading away, a conscious decision to invest your time and energy elsewhere. It might feel tough, but creating space for what truly lights you up is an act of profound self-love.

Tips for Reassessing and Releasing:

1. Start Small: You don't have to overhaul everything at once. Pick one area to focus on first.

2. Trust Your Intuition: Your gut feelings are powerful. Pay attention to what feels right and what feels off.

3. Communicate Clearly (When Necessary): In some cases, an honest and kind conversation can be transformative.

4. Focus on What You're Gaining: Instead of dwelling on what you're letting go of, focus on the positive space you're creating.

Be Kind to Yourself: This is a process, not a one-time event. There will be ups and downs.

Nourishing Reads for Your Journey:

If you're looking for some guidance and inspiration along the way, here are a few books that have resonated deeply with me:

• "Daring Greatly" by Brené Brown: For embracing vulnerability and showing up authentically.

• "Set Boundaries, Find Peace" by Nedra Glover Tawwab: A practical guide to establishing healthy boundaries in all areas of your life.

• "The Power of Now" by Eckhart Tolle: For cultivating presence and letting go of what no longer serves you.

• "Big Magic" by Elizabeth Gilbert: For tapping into your creativity and living a life driven by curiosity rather than fear.

Taking the time for self-reflection, setting healthy boundaries, and reassessing our lives and businesses is not a luxury – it's a necessity for living a truly authentic and joyful life. It’s about stepping into your power and consciously choosing what you allow into your world.

I encourage you to take a moment this week to ask yourself these important questions. What needs a little tending? What needs to be released? And what beautiful new energy are you ready to welcome in?

Chrissy x

Self Development: The Everyday Habit That Keeps Me Ahead of the Game

Here’s the thing about self-development: it’s not just for the yogis, the self-help junkies, or the blokes with podcasts about “getting up at 5am to crush life.” It’s for anyone who wants to show up better. As a human. As a business owner. As someone who doesn’t want to be left behind while the world’s shifting quicker than the latest trend.

For me, self-development isn’t optional—it’s part of the job. It weaves its way into everything: personal growth, mental health, the way I lead, how I support the team, and how I help our clients keep pushing forward. It’s what keeps me steady, switched on, and always a step ahead of the curve (because let’s be real, the curve keeps shifting faster than your inbox on a Monday morning).

Do I have it all figured out? Not yet. But I stay curious—and that helps. I treat my brain like a muscle that needs regular attention. Sometimes it’s a gentle stretch, sometimes it’s a full-on rethink. But either way, I show up for it.

Here’s What That Looks Like

• Podcasts – Always playing in the background, whether I’m working, unwinding, or catching up on emails. I listen to everything from business and mindset to culture and social change—because you never know where the next insight will come from.

• Press releases & platforms – I genuinely enjoy digging into what’s coming out of the world’s big players, giving me all the juicy intel I need to leverage and level up. From Social Media Examiner to Harvard Business Review, I read to understand, to forecast, and to spark new ideas—not just for me, but for our clients too.

• Books, books, books – I’ve made a habit of ordering one new book a month (Amazon loves me). Usually something that helps me understand emerging tech, shifting consumer behaviours, leadership, or marketing trends.These books help me connect the dots, challenge my thinking, and stay informed to see what’s coming before it arrives—and that means you don’t have to scramble. I do the heavy lifting.

Want to know what I’m reading right now?

Let Them Theory – Mel Robbins
A punchy reminder to stop people-pleasing. Let them judge, let them walk—let them. You focus on doing you. Simple, powerful, and freeing.

Manifest: 7 Steps to Living Your Best Life – Roxie Nafousi
Part mindset, part action plan—this one’s about getting clear on what you want, doing the inner work, and backing it up with bold moves.

Dare to Lead – Brené Brown
A game-changer for anyone in business or leadership. Vulnerability, courage, and leading with heart—without losing your edge.

Here’s the raw truth: If you run a business and you're not actively developing yourself, your mindset, or your knowledge, you’re gambling. Things move fast. Algorithms change. People's habits shift. One minute your audience is vibing with you, the next they’re ghosting harder than a bad date. Staying ahead isn’t luck—it’s work.

That’s why I make space for this stuff. Because when I grow, our clients grow. I stay on top of the trends, the tools, and the bigger conversations—so they don’t have to.

Now It’s Your Turn

If you’ve been thinking about investing a bit more into your own development, this is your nudge. Read something new. Sign up for something that scares you a little. Tune into a podcast that stretches your perspective. Or let me keep doing the legwork and I’ll share the gold as I go.

And if you’re not sure where to start, that’s okay too. There are plenty of little ways to dip your toe in.

Keep reading blogs like this one (obviously 😉), or head over to the Creative Little Soul blog where you’ll find more on marketing, mindset, and growing your business with heart and hustle. Sign up for our newsletter if you want little doses of inspiration, tips, and ideas landing straight in your inbox. I also share thoughts on LinkedIn if you’re more of a scroller.

And if there’s something you’re curious about—whether it’s a trend, tool, or challenge you’re facing—don’t be shy. Shoot me a message or an email. I’m always happy to rummage through the archives of my brain and send something useful your way.

It doesn’t have to be overwhelming or done alone. Take it at your own pace, and remember, it’s all about showing up a little better than yesterday.

Wrapping It Up

Self-development isn’t some unattainable goal reserved for a select few. It’s a continuous, messy, rewarding process that helps us grow in every part of life. Whether it’s boosting your mindset, sharpening your skills, or simply staying curious, every little step counts.

By investing in yourself, you’re not just showing up better for your business or clients—you’re showing up better for you. And that’s always worth it.

So here’s to doing the work, staying curious, and growing—one small win at a time!

Career Advice Creatives Wish They Knew Starting Out

If I could sit down with my younger self- the one juggling gigs, doing graphic design for “exposure”, and saying yes to everything to get a foot in the door, I’d give her a big hug, a strong coffee, and a few words of advice.

Building a creative career isn’t a straight line. It’s full of beautiful chaos, unexpected detours, and the occasional identity crisis. But hindsight’s a gift, and if you’re just starting out or in the thick of it, here’s what I (and most creatives I know) wish we’d know sooner.

1. You Are a Business, Not Just a “Creative”

Whether you’re a designer, copywriter, photographer, or strategist, your work has value. You’re not just “making things look pretty” or “helping out”. You’re solving problems, telling stories, and building brands. Treat your talent like a business from day one. That means:

• Charge properly (not just what you think you’re worth).

• Track your hours and time.

• Understand your costs.

• Get your contracts and boundaries in place early.

Creativity is your craft. Business is your vehicle.

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2. Don’t Wait for Permission

So many creatives wait for the perfect client, job title, or moment to do the work they really want to do. Here’s the big thing…nobody’s coming to knight you “Creative Director of the Universe”.

Want to start a series? Do it. Want to launch your brand? Go. Want to pitch something different to a client? Try. We grow by doing, not by waiting.

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3. Community Over Competition

When I started out, I felt like I had to be everything to everyone-and do it all alone. I wish I’d known how powerful it is to collaborate, refer work to others, and build a support network of creative allies.

There’s more than enough work to go around, and our people will get you. Surround yourself with mentors, other creatives, and people who challenge and champion you.

4. Not Every Client is “Your People” (and thats OK)

Learning to say “no” was a game-changer for me. Not every job, project or client is worth your energy, especially if it comes at the cost of your mental health, values, or creative joy.

Saying no creates spece for the yeses that align.

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5. Creativity Needs Structure to Thrive

It sounds counterintuitive, but freedom in your work comes from systems, boundaries, and routine. Creative Little Soul didn’t become what it is by winging it (well, not entirely). The structure behind the scenes, templates, checklists, automation, workflows-allows the creative magic to flow.

Learn to manage your energy as much as your time. Know your high-output hours. Honour your creative process.

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6. Your Path is Yours Alone

Some people go viral. Some build slowly. Some pivot five times before they find their sweet spot. There’s no one-size-fit-all career path in the creative world. You don’t need to follow someone else’s roadmap, you get to draw your own.

Your weird mix of skills, background, and life experience? That’s your superpower. Use it.

A Final Word…

If you’re in your first year freelancing or ten years deep in the game, keep showing up. Keep learning, keep unlearning, and know that creative careers aren’t built in a straight line. They’re built by brave decisions, community, late nights, random bursts of inspiration, and a whole lot of heart.

And if you ever need a reminder that you’re not alone (or need some solid strategy to back up your sparkle), Creative Little Soul is here.

Here’s to making bold moves and creative magic.

Chrissy x

The Business of Being You: How to Build a Brand Around Your Personality (and Why It Works)

In a world overflowing with content, copycats, and constant comparison traps, standing out isn't about shouting the loudest or following every trend. It's about resonance, connection, and truth.

Your biggest branding asset isn't your logo, niche, or pricing.

It's you.

Your voice. Your story. Your quirks, your convictions, your energy.

That's what people remember.

That's what people connect with.

That's what people buy into.

Welcome to The Business of Being You—where your personality is the brand, and authenticity is your most powerful strategy.

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Why Personality-Driven Brands Work

People don't just buy services.

They buy trust.

They buy you.

When your brand reflects your actual personality—your values, your vibe, your lived experience—people feel it. They lean in. They listen. Because they're not just buying what you offer… they're buying how and why you deliver it.

Think about the creators, coaches, or small business owners you follow religiously. It's likely not just for their technical skills or pricing—it's because of their voice, perspective, and story. Their presence makes you feel seen, understood, or inspired.

And that's the magic of personality-driven branding: you stop chasing clients and start attracting community.

Authenticity Isn't a Buzzword—It's a Business Strategy

Let's clear this up:

Authenticity isn't about oversharing.

It's about alignment.

It's about showing up as yourself, not a curated version you think your audience wants. It's speaking the way you naturally speak, creating in a way that feels like an extension of your real life, not a performance.

When you share from the heart—your ideas, your evolution, your behind-the-scenes truth (yes, even the messy bits)—you build trust. And trust leads to loyalty. And loyalty? That's where the sales happen.

You don't need to be perfect. You need to be real.

People are far more interested in your perspective than your polish.

You Are the Differentiator

Thousands of people do what you do.

But there's only one person who does it like you.

Your worldview. Your voice. Your experiences. Your energy. That's the part people connect to. That's your unfair advantage.

So many entrepreneurs try to "professionalise" themselves into invisibility—toning things down, cleaning things up, making themselves sound like everyone else. But you don't need to dilute your weirdness, boldness, softness, or soul.

You are the reason someone will hire you over the next person with the same service list.

So lean into your personality, own your story, and share your truth. When your brand sounds and feels like you, it resonates with the people who are meant to find you.

Blend Authenticity with Strategy

Let's be real: being authentic doesn't mean winging it.

Being yourself doesn't mean flying by the seat of your pants without structure, planning, or professionalism. Strategy still matters, and structure still helps.

The more authentic your brand is, the more critical it becomes to protect that authenticity with clear, intentional direction.

Here's how you blend realness with results:

🎯 Define your core message

🧠 Know your ideal audience inside-out

📖 Tell your story through your marketing

📦 Package your personality with purpose

🔁 Build systems so you can show up sustainably

Authenticity works best when it's supported by clarity. You're not just a vibe — you're a business. And businesses that lead with truth and intention? They're unstoppable.

The Final Word

At the end of the day, people don't just buy what you do.

They buy how you make them feel.

They buy your clarity. Your confidence. Your consistency. They buy the energy you bring to the table.

So post the selfie. Share your behind-the-scenes. Write the email like you're texting your best friend. Laugh too loud. Swear a little (or a lot). Take up space.

Because in The Business of Being You, your realness isn't just attractive — it's unforgettable.

And most importantly? It's profitable.

Creative Chaos: Why Your Wild Ideas Might Be Your Biggest Strength in Business Blog

If I had a dollar for every time someone told me to “dial it down” or “focus on just one thing,” I’d probably be blogging this from my private Greek island. But truthfully, those moments used to chip away at me. I started questioning if I was “too much,” “too busy,” or “too messy” to make it work in business.

But here’s the truth I’ve come to own—my creative chaos is my greatest strength, and if you’re anything like me, it might be yours too.

As a highly creative thinker, my brain doesn’t run in straight lines—it loops, spirals, explodes with colour, and then reorganises itself into patterns no one else sees yet. I can sit in a meeting or walk down the street and suddenly get five business ideas, a campaign concept, and a full brand voice for a client I haven’t even signed yet. For years, I thought that meant I needed to slow down. Tidy up. Fit the box.

But trying to silence or “streamline” my creative brain never worked. It just left me frustrated, drained, and disconnected from the spark that made me love this work in the first place.

Instead, I’ve learned to honour the chaos, and build systems to support it. That’s the game-changer.

Now, I keep space in my schedule to brain-dump wild ideas. I use tools like Trello and Notion to track sparks of genius that don’t fit right now (but might later). I batch content creation on days I feel on fire creatively, and I give myself permission to walk away on the days I feel flat. I let the chaos flow, but I also know how to plug it into strategy when it counts.

And guess what? That’s what’s allowed me to run a creative agency, coach dozens of small biz owners, build brands from scratch, and still have space to write, speak, and breathe.

Thinking differently is not a flaw.
It’s innovation. It’s adaptability. It’s the secret sauce that sets businesses apart in a sea of sameness.

So if your mind moves fast, if you’re the person scribbling on napkins or recording voice notes at 2am, don’t tone it down. Own it. Refine it. Learn how to channel it into action, not suppression.

That “too much” energy? It might just be what makes you unforgettable.

And if you need help making sense of your creative chaos and turning it into magic that works in business—I’ve got you. That’s what I do.

Let’s bring your brilliant ideas to life.

Working With Chronic Illness: Boundaries, Burnout & Building a Business That Works For You

Come closer and settle in for this one. I’m about to get real with ya’ll. 

Running a business is tough. Running a business while managing a chronic illness? That’s a whole other level. It’s like juggling fire—with one hand tied behind your back—on three hours’ sleep.

I’ve lived it. I am living it.

For those who don’t know, I live with MS. Some days I feel okay-ish, some days I feel like I could conquer the world, and other days… well, I don’t even make it out of bed. There’s no predictability, no consistency, and definitely no magic pill to “push through.” But over the years, I’ve learned how to stop fighting that reality and start building around it instead.

And if you’re someone navigating chronic illness while trying to grow a business, here’s what I want you to know: you get to do it differently—and still do it brilliantly.

Boundaries Aren’t a Luxury—They’re Survival

For years, I felt guilty saying no. I overbooked myself, took on work I shouldn’t have, replied to emails at 1am because I didn’t want to “fall behind.” But the truth? The only thing I was falling into was burnout.

Now, boundaries are my non-negotiables.
💥 I don’t do face-to-face meetings during certain treatment windows or times of the year.
💥 I communicate clearly with clients about when I’m available.
💥 I’ve automated systems that used to drain my energy.

And guess what? The right clients totally get it. The wrong ones don’t—and they’re not my people anyway.

Your Pace Is Powerful

We live in a culture obsessed with hustle, speed, and glorifying exhaustion. But when you’re dealing with fatigue, pain, or just the unpredictability of chronic illness, that model is a recipe for collapse.

So I built my own version of “success.” One that factors in rest. Flexibility. Time off when my body says “nope.”

Slower isn’t lesser. Your pace can be powerful if you’re clear about your direction and intentional with your energy.

Tools That Help Me Stay Sane(ish)

• Trello – I track client work, ideas, and daily energy levels.

• Calendly – Clients book in around my availability (not the other way around).

• Voice notes – On low-energy days, I skip typing and talk things out.

• Automations – Emails, social content, onboarding—all streamlined so I don’t have to do it all manually.
  
  
  

I also have a killer team that steps in when I need to rest. That didn’t happen overnight, but asking for help was a game-changer. You don’t have to do it all.

Mindset Shift: You’re Not Broken

The biggest transformation didn’t come from tools or systems—it came from finally deciding I wasn’t broken.

My business doesn’t need to look like anyone else’s. My path is allowed to curve, pause, re-route. I’m allowed to be successful and take care of myself.

Actually, I insist on it.

If you’re navigating business and chronic illness, know this: you are not alone. You’re not failing because your body has limits. You’re not lazy. You’re not less than.

You’re doing something incredible—and you deserve a business that supports you, not the other way around.

If you ever want to talk, brainstorm, or be held accountable by someone who truly gets it—I’m here. No fluff, no judgment, just real, honest support.

From Crickets to Booked Out: How We Helped a Local Brand Blow Up Online

What happens when a passionate small business teams up with a marketing firm that’s just as invested in their success as they are?

Spoiler alert: magic.

This is the story of Niche Fruits, a boutique local business with a big heart and an even bigger vision. When they first came to us, they were doing all the right things — growing beautiful produce, hand-packing every order with love, and pouring their soul into every drop they sent out into the world. But online? It was... quiet. Like, crickets quiet.

They weren’t alone. So many small business owners are experts at their craft — whether it’s growing fruit, baking cakes, or running events — but marketing? That’s a whole different fruit bowl.

That’s where CLS came in.

The Power of Consistency (and a Little Coaching)

The first step with Niche Fruits wasn’t flashy. It was foundational. Together, we sat down, got real, and created a plan that was practical, achievable, and—most importantly—aligned with their brand voice.

CLS helped them:

• Build a consistent email marketing strategy, with warm, authentic messaging that felt like a friend popping into your inbox.

• Curate social media content that told their story and showed the heart behind the business—not just what they sell.

• Set goals, stay accountable, and actually hit those goals (game changer).

Each month, we didn’t just send out a campaign and cross our fingers. We tracked what worked, celebrated the wins, tweaked what didn’t, and kept showing up.

The result? Every time Niche Fruits launches something new on their website—they get swamped. Orders flood in. Regulars stock up. New customers discover them. And best of all? The business is growing in a way that’s sustainable, joyful, and true to them.

More Than Marketing — It’s a Partnership

This isn’t just about fancy graphics or a clever caption. It’s about what happens when someone’s in your corner. When you have a team who not only gets what you’re trying to build, but knows how to amplify it. When you’re no longer guessing, spinning your wheels, or stuck in overwhelm.

We helped Niche Fruits go from wondering if anyone was out there… to wondering how they’re going to keep up with demand.

That’s the power of marketing that works with you, not just for you.

Feeling the Crickets?

If you’re reading this and thinking, “That’s where I’m at,”—I’ve got you. Whether you need strategy, content, emails, or just someone to bounce ideas off every month, I’m here to help you show up online like the pro you are.

Because your business deserves more than silence.
It deserves a standing ovation.

Why You Still Need a Graphic Designer, Even if You Love Canva!

Let’s be real… Canva is brilliant. It’s made design more accessible, fun, and user-friendly than ever before. Whether you’re whipping up a quick Instagram post, a flyer for your event, or a pitch deck, Canva offers endless templates, tools, and resources at your fingertips.

But here’s the truth: Canva is not a substitute for a professional graphic designer.

Canva gives you templates. A designer gives you strategy.

Sure, you can choose a nice layout and plug in your content. But does that layout align with your brand identity? Does it speak to your audience? Is it helping you achieve a specific marketing goal?

Graphic designers aren’t just visual decorators — they’re strategic thinkers. They look at the why behind every element. Colour, typography, layout, visual hierarchy — these aren’t random choices, they’re deliberate decisions that drive outcomes.

Brand consistency matters.

One of the biggest issues with Canva is how easy it is to stray off-brand. With thousands of fonts, colours, and styles at your fingertips, your content can quickly become visually inconsistent — and that leads to confusion for your audience.

A graphic designer creates a cohesive visual identity, ensuring every piece of content you produce — from your logo and packaging to your social posts and website — looks and feels like you. That kind of consistency builds trust, professionalism, and brand recognition.

Custom > Cookie-cutter

Canva’s strength is also its weakness: everyone uses it. That gorgeous template you just found? So have thousands of others. A graphic designer, on the other hand, creates original, custom work that reflects your unique vibe and goals. No one else will have it. Period.

Design saves time (and your reputation)

DIY designs often take way longer than expected, and the end result can be hit or miss. A pro designer works efficiently, brings ideas to life faster, and delivers polished, high-quality assets that elevate your brand.

Bad design can actually cost you more — in missed opportunities, confused messaging, or a less-than-professional first impression.

In short - Canva is great for quick jobs, but it’s no replacement for a designer.

Use Canva to complement your designer’s work — not replace it. When it comes to launches, rebrands, packaging, signage, campaigns, and anything that’s customer-facing or high-stakes, investing in a designer is a no-brainer.

Want help standing out for the right reasons? Let’s chat.
At Creative Little Soul, we combine smart strategy with killer visuals that connect and convert. Because your brand deserves more than a template.

Let’s Dance! But First, Let’s Fight for Jess

If you’ve been here a while, you know I don’t shy away from writing about the tough stuff, especially when it comes to MS. It’s a beast of a condition, one that doesn’t play fair and doesn’t show up the same way for any of us. And yet, amidst the fatigue, uncertainty, and constant adjusting, we find each other. And that’s how I was introduced to Jess, by my amazing friend Lauren Neko. .

Jess Mathers—aka Jess Herself—is one of those people you meet and immediately feel drawn to. A magnetic energy, a kind of electric optimism that cuts through the static. She’s a DJ, a marketer, a creative, a mover and shaker, a bloody hard worker. She’s also living with Relapsing Remitting Multiple Sclerosis (the same form of MS I have). And right now, she’s facing one of the biggest challenges of her life: fighting to stay in the country she’s called home for the past eight years - Australia.

Jess in Her Own Words

To help you get to know Jess a little better, I asked her to share more about her journey in her own words. Here’s what she had to say:

Tell us a little about yourself and when you were first diagnosed with MS.
”My name is Jessica, I’m from Cheshire in the UK, just south of Manchester. I arrived in Sydney in 2017 on a Working Holiday Visa. I quickly became sponsored and met my boyfriend Rob in the hostel! We’ve been enjoying life here since—working, exploring, and ticking off many of our travel bucket list road trips and destinations in Australia.

For several years, I experienced questionable symptoms, but they didn’t last long. I was misdiagnosed for years and told I had nothing to worry about. It wasn’t until November 2022, on a holiday in Byron Bay, that I went numb in the face and things escalated. A week later, I ended up in the Emergency Department at Prince of Wales Hospital, where I was taken seriously. After MRIS, a spinal tap and a steroid drip, I was diagnosed with Relapsing Remitting Multiple Sclerosis.”

When did you first get into DJing and what drew you to music?
“I learnt to DJ when I was younger. Many of my friends would let me jump on the decks at parties. Soon enough, I bought my own decks and for my 21st birthday, held at my Grandpa’s house in the countryside, I hosted a festival called “Jestival”, headlining it myself as “Jess Herself”. This was my first ever DJ gig and a lot of my friends played. 

After my diagnosis and learning about neuroplasticity and how music could benefit my brain, I thought I should dive in. This was the start of a very successful DJ and Marketing and Event Business in 2021. It’s something I can focus on to bring me peace, living in a body that was literally attacking myself.”

How has your experience with MS shaped your outlook on life?
“I think life is so short and we have to make the very best of the time we have on this planet and do as much good as we can.”

What’s something about living with MS you wish more people understood?
I’m tired! MS can change so drastically. The energy it takes for me to do something can be so much more than for the average person. And yes, I’m in bed at 9pm most nights and need around 11 hours of sleep!”

What do you do to stay positive and motivated through the tough moments?
“I write down what I’m grateful for each day and all the blessings in my life. The ‘glimmers’ in each day. I look back on how much I have battled in recent years in my health, career and visa issues, and remember it could always be worse. I am still here with a smile on my face!”

The Visa Battle

Can you explain what’s happening with your visa situation?
“I’ve been living with Rob in Sydney since October 2017. We have been working, paying our taxes, contributing to the economy, arts and construction community, but due to my Relapsing Remitting Multiple Sclerosis diagnosis I no longer meet the health requirements for Rob’s visa because my treatment costs are above the threshold. These costs cover my medication that is already paid for under the Reciprocal Health Care Agreement. On Monday 19 May we have out AAT court hearing and we hope to have the visa granted so we can continue building our lives here!”

How has this challenge affected your life?
“This has significantly affected my career since 2021 when I went to renew my TSS Sponsorship Visa. I was sponsored prior and earning well in Sydney. Since 2021 I have battled with work rights, and being able to secure a full time role on a bridging visa even though I am a hard worker and have continued to make the best of it. I have leaned into all my skills offering freelance services in Sydney. This includes Marketing, Events and DJ Gigs, Waitressing and Nannying in Sydney”

What would it mean to stay in Australia?
”It would be incredible. We have been living in limbo for so many years and we just want to plan our futures. I would be incredibly pleased to continue with my supportive medical team at Prince of Wales Randwick Hospital. Continue DJing in Sydney as I play out every weekend. Maybe I can finally commit to a puppy!!”

Let’s Dance

What inspired the “Let’s Dance” MS fundraiser?
“Every year I take part in The May 50k and organise an event or a walk. I have a team in Australia and the UK walking, running and dancing to raise money for MS Research so treatments can continue to evolve.”

What can people expect from the event?
“DJ Sets from 9pm until 3am featuring several up and coming DJs and Producers”

How will the funds help?
“MS Australia utilizes donations to fund research into MS, provide advocacy and awareness programs, and offer support services for individuals living with MS. Specifically, donations support research into the causes, cures, treatments, and effects of MS, as well as related neurological conditions. They also help fund advocacy efforts, public education, and support services for those affected by MS including myself.”

What’s your biggest hope for the future?
”I hope research continues so we can better understand neurological diseases, what causes them specifically and how to prevent and cure the disease. I am currently on a Disease Modifying Therapy called Ocrevus which is a 6 monthly immunosuppressant infusion but comes with significant side effects. I am pleased to have responded very well to the treatment and will stay on it except for when I am pregnant or breastfeeding in the future.”

How can people follow your journey and keep showing their support?
“I currently have nearly 23,000 signatures on my petition.I have received many character and work references from employers and clients old and new. We have been on TV and mentioned on major news outlets in the UK and Australia. I wanted to organise a fundraiser to say thank you, have a good night and raise money for a good cause. The venue is supporting the campaign and all of the DJs are donating their time to the cause to raise money. Me and Rob are extremely fortunate to be receiving such support. We feel more positive than we have in years!”

---

Next week, Jess is throwing a party. Not just any party—a full-blown MS fundraiser that she’s DJing, promoting, and pouring her heart into. Let’s Dance is happening on Friday, May 23, and all proceeds will go to MS Australia to support critical research and advocacy.

It’s more than a gig. It’s a love letter to the community that’s held Jess up. It’s a thank you. It’s a way of turning pain into purpose.

🧡 Tickets: Grab yours here
🧡 Petition: Sign to support Jess and Rob’s visa fight
🧡 Donate to MS Research: Support Jess’s May 50K campaign

Jess isn’t just fighting for herself—she’s fighting for all of us living with chronic illness. For everyone who’s ever been told they’re too sick, too costly, or too complicated to belong.

This is our chance to show up, speak up, and move together toward something better.

So let’s stand with her. Let’s rally. And more than anything, let’s dance.

How to Boost Your Social Media Presence in the New Year

The New Year brings new opportunities, one such opportunity being positive growth in your social media channels. But how can you achieve this? Well, by revamping your social media strategy, of course! With the right approach, you will see increased engagement, growth in follower count, and improved visibility across all platforms. So, if this sounds like something your business would benefit from, keep reading and discover some tips on boosting your social media presence. 

1. Set Clear Goals and KPIs

• Begin by thinking about what success looks like for you. Do you want more followers, better engagement, and increased site traffic? Whatever it may be, make sure it is a SMART goal (specific, measurable, attainable, relevant, and time-bound)

• Figure out which KPIs matter most to you. Is it likes, shares, comments, ctr, conversion or others? Whichever you decide, be sure to track them regularly. 

2. Refresh Your Content Strategy

• 2025 will be the perfect time to analyse what worked and what didn’t in 2024. Look at your analytics and see what content yielded the most engagement. 

• Create/Update your content calendar and ensure it includes mixed media i.e a combination of videos, images, and user-generated content. 

• If you haven’t tried them already - try new content creation in the form of TikToks or LinkedIn stories.

3. Engage with Your Audience

• We often need to remember that engagement goes both ways. For 2025, make it a priority to reply to comments, direct messages, and mentions. You can show extra appreciation to your loyal followers, encouraging them to share your brand with others. 

• Encourage engagement by posting interactive content like quizzes, polls, Q&A, and giveaways. Your audience will feel more connected with your content, and thus engagement will increase. 

4. Collaborate with Influencers and like-minded brands

• It is clear by now that influencer marketing is one of the most effective tools for expanding reach. Find influencers that align with your brand and values, and see how quickly their audience becomes part of yours. 

• A partnership with a brand like yours may seem like a bad idea, but it can expose you to new audiences that are already interested! Co-hosting a giveaway or using a share-for-share approach will bring new customers and get your social media attention. 

5. Use Paid Advertising 

• There is only so much organic reach you can settle for, especially on platforms like Facebook & Instagram. So, it is wise to invest in paid advertising or boosting a high-quality piece of content. This will both amplify your message & allow it to reach new targeted demographics.

• Use the New Year to your advantage and create seasonal ad campaigns focusing on ‘fresh starts’, ‘new goals’, ‘new beginnings’ etc. These ads draw attention to your content and will boost your engagement. 

6. Schedule Regular Posting and Be Consistent

• Consistency is key to building a strong social media presence. Create a content calendar that will assist you in maintaining a regular posting schedule. 

• META allows you to schedule content, so don’t forget to utilise it.

If this info seems a little overwhelming for you, contact us! CLS has numerous packages to help increase your brand's visibility and take some of the work off your plate. So don’t waste another minute; reach out now!

The Ultimate Guide to Building a Strong Brand on a Small Budget

Establishing a small business with memorable branding can be hard work. Doing it while on a budget can be even more difficult! But luckily I have some tips to help you get started.

Choosing the right brand voice and messaging

Choosing the right brand voice and messaging starts with identifying your vision—what do you want your brand to represent, and how do you want your audience to perceive it? A strong brand voice ensures clarity, making it easier for customers to connect with your message. Consistency is key; your messaging should be clear and uniform across all platforms, reinforcing your brand identity and building trust. Whether your tone is professional, friendly, or bold, staying true to your vision and maintaining a cohesive voice will help your brand stand out and resonate with your audience.

Designing a simple but professional logo and website

Designing a simple yet professional logo and website doesn’t have to be overwhelming. Tools like Canva make it easy to create sleek, polished designs without needing advanced design skills. If you have creative friends, don’t hesitate to ask for their input or assistance. Platforms like Wix and Squarespace offer user-friendly website builders that help you create a professional-looking site with minimal cost. Remember, simple is great—don’t get caught up in perfectionism. Focus on clarity, functionality, and a clean design, and don’t spend too much time or money sweating the small details.

Creating consistent content for social media and email marketing

Creating consistent content for social media and email marketing is essential for building and maintaining your brand. Consistency is key to gaining traction, keeping your audience engaged, and establishing trust. Take plenty of photos and generate a variety of content to keep things fresh, and don’t forget to leverage user-generated content (UGC) to build authenticity. Psst it’s also free! Email marketing is a powerful tool for reaching your audience directly—let us help you craft compelling campaigns that drive results without busting the budget! Engage with your followers by responding to comments, encouraging interaction, and delivering valuable content that keeps them coming back.

Using storytelling to connect with customers

Using storytelling to connect with customers is a powerful way to make your brand memorable and relatable. Create a story that not only sells your product but also resonates with your audience on a deeper level. Paint a picture that they want to be a part of—whether it’s a lifestyle, a feeling, or a transformation your brand can offer. Give them a vision of how your brand fits into their lives, making them feel like they’re not just buying a product but becoming part of a bigger story. The more customers that keep coming back the more money lands in your pocket!

If you’d like some help exploring these options don’t hesitate to reach out. I offer a variety of options for assisting you and your small business, so no matter your budget we can make it work!

Stay On Track, Stay Inspired: Why Our Monthly Accountability Sessions Might Be the Game-Changer You Need

Running a business, juggling creative ideas, managing clients, or even just keeping up with life’s never-ending to-do list – it can all feel like a lot. Sometimes, what we need isn’t another productivity hack or a longer to-do list… we need someone in our corner. That’s where Accountability Sessions come in.

These 45-minute monthly one-on-one sessions are designed to give you the space, support, and strategy to stay aligned with your goals – and actually take action.

What’s Included?

Each session is tailored to you. We’ll check in on your strategy, talk through where you’re at, what’s working, and what’s not. We’ll review both the tasks you’ve got on your plate and the ones we’re helping with behind the scenes – then make a plan to keep things moving forward.

It’s like having a business bestie, coach, and accountability partner all in one, showing up for you every month with fresh energy, clear focus, and a no-fluff approach to progress.

Who Are They For?

These sessions are perfect for:

• Small business owners or creatives who want a regular check-in to stay on track

• People who thrive with accountability and external support

• Anyone who’s ready to stop spinning wheels and start making moves

Whether you’re building momentum, shifting direction, or just trying to stay consistent, these sessions help keep the vision front and centre – and the excuses out the door.

The Details

• 📅 45-minute session

• 💸 $60 per session

• 💥 Book casually or commit to a full year and receive 10% off

Ready to make progress feel easy, intentional, and exciting again?

Book your Accountability Session now and let’s keep your goals in motion – one month at a time.

Why Every Great Business (Even Mentors!) Needs a Mentor

Imagine this: you're a business coach, guiding your clients to achieve their wildest dreams and overcome their biggest hurdles. You’re their go-to guru, the sage of strategy, the maestro of mindset. But here’s the kicker—even the best coaches have a coach! Yep, you heard it right. Behind every successful mentor is another mentor, cheering them on and helping them grow.

It might sound ironic, but it’s true: businesses (and business coaches) thrive when they have a mentor. Why? Because the mental side of running a business is as important—if not more—than the technical or operational side. Let’s dive into why having a mentor is the secret sauce to success, no matter how seasoned you are.

The Mind’s Role in Business Growth

Running a business is like playing an intense game of chess. It’s not just about moving pieces (or tasks) around—it’s about strategy, foresight, and mindset. The mental hurdles of entrepreneurship can be daunting:

• Self-doubt sneaks in when things don’t go as planned.

• Overwhelm strikes when your to-do list rivals Mount Everest.

• Burnout creeps up when you’ve been hustling hard but forgetting to pause.

This is where a mentor becomes a game-changer. They help break through these mental blocks by offering guidance and perspective.

Mentorship: Your Personal Business GPS

A mentor doesn’t just tell you what to do; they help you see what you might miss. Here’s how a mentor transforms the mental side of business:

1. Perspective Overload: Ever feel stuck on a problem, only for someone else to solve it in five seconds? A mentor brings fresh eyes and helps you zoom out of your tunnel vision.

2. Accountability Magic: It’s easy to make plans—it’s harder to stick to them. A mentor holds you accountable, ensuring you’re taking steps toward your goals.

3. Confidence Booster: Need someone to remind you of how awesome you are? That’s your mentor. They’ll help you embrace your wins and turn your “failures” into lessons.

4. Tailored Growth: No cookie-cutter advice here. A mentor’s guidance is as unique as your business, focusing on what you truly need to grow.

Even Mentors Need Mentors (Yes, Really!)

You’re probably thinking, “I’m the coach! I’m supposed to have all the answers.” And you’re right—you do have a lot of answers. But who’s helping you ask the right questions? Who’s helping you fine-tune your own mindset so you can continue elevating others?

Mentorship isn’t about admitting weakness; it’s about embracing growth. Even the top athletes in the world have coaches. Why? Because they know that continuous improvement is the name of the game. And let’s face it—being in business is like being an athlete. It’s a mental, physical, and emotional marathon.

The Ripple Effect of Mentorship

Here’s the beautiful thing about having a mentor: it doesn’t just impact your business; it affects every area of your life. When you’re mentally resilient and confident, it shows up in your relationships, your health, and your overall happiness. You’re not just building a business; you’re building a legacy.

And as a coach, this ripple effect extends to your clients. When you’re at your best, you’re able to give them your best. It’s a win-win that keeps on winning.

Ready to Level Up?

Whether you’re a seasoned business coach or just starting out, having a mentor is the ultimate cheat code for success. They’ll help you master the mental side of business and unlock levels you didn’t even know existed.

So, who’s in your corner? If you don’t have a mentor yet, now’s the time to find one. Because even the best guides need guidance—and the best minds are always open to growth. If you’d like to see if I’m a good fit for your vibe, please reach out for a chat.

New Year, New Goals: Why I Love the Start of the Year

There’s something magical about the beginning of a new year. It’s a blank slate filled with fresh opportunities, new strategies, and ambitious goals. For me, it’s not just about moving forward—it’s also a time to reflect on the past year. I dive deep into what worked, what didn’t, and what I want to change as I plan for the future.

Every January, I map out marketing plans and business strategies for all of my brands and companies. But it’s not just about work—I also take this time to set personal goals and figure out what I want to achieve in my own life.

This year feels particularly special because, after a few challenging years with my MS treatments, things are finally looking up. If my upcoming MRI is clear, it will mean my MS is in a remitting stage. That would mean no medication for the next few years and only seeing my neurologist if something new arises.

Of course, MS doesn’t just disappear. My old symptoms, like blindness and muscle weakness, won’t return, but I’m focused on doing everything I can to help my body perform at its best. And that’s just one part of what’s making this year feel so full of promise.

Big Plans on the Horizon

This year, I’m incredibly excited to finally finish my book, Beyond the Mirror Ball. It’s so much more than just a book—it’s a project that’s been close to my heart for a long time, and I can’t wait to share it with all of you.

But that’s just the beginning. We’re working on some amazing events this year, from small in-venue activations to the massive Yia Sou Greek Festival in Adelaide, which draws in 20,000 people a day! Our team is diving into everything from menus and cookbooks to club events and beyond. We love the variety of tasks we get to tackle, and we’re also committed to continuous learning, with lots of training on the agenda.

Why I’ll Always Preach Email Marketing

One thing I’ll never stop championing is email marketing. The results we see for our clients (and our own business) are undeniable. Over Christmas, we helped one small business generate $20K in gift voucher sales in just two weeks. For an e-commerce brand, a single email campaign brought in 100 orders in under 1. 5 hours. And for the second year in a row, we’ve had the privilege of marketing and promoting a 5,000-person boutique music festival. We're already signed on to do it next year again too.

These are just a few examples, but they highlight why I’m so passionate about what we do. I honestly can’t imagine going back to work for someone else. After nearly 12 years of Creative Little Soul, I’ve gotten used to not commuting—and let’s be real, I’m not giving up my no-shoes lifestyle anytime soon! 😂

Let’s Work Together!

We do have a few spots available for upcoming projects, but since we work months in advance to ensure maximum lead time and exposure, you’ll want to get in touch soon if you’re interested. I’m already booked for Summer 2026 and NYE events, so when I say people book us well in advance, I’m not just tooting my own horn.

And speaking of planning ahead—one of my biggest passions is travel! I’m always looking for an excuse to visit my babies in Geelong, catch up with my brother at his restaurant, or head to the Riverland (especially in winter!). I love exploring other capitals too. If you’re interested in meeting face-to-face for coaching, would like me to speak at an event, or mentor your management team, get in touch. I’ve got a passport and I’m ready to use it! 🌏🚀

If you’re ready to chat about how we can support your business or work together on an upcoming project, reach out! Let’s make this year your most successful yet.

P.S. Did I mention I love my job? 😊

Why Your Business Isn’t Getting Clients… And How to Fix It!

If you feel like you’re doing everything right—posting on social media, networking, even running ads—but your business still isn’t attracting enough clients, you’re not alone. Many business owners struggle with inconsistent leads and sales, and the frustration can be overwhelming.

But here’s the good news: It’s not you. It’s your strategy. And the right adjustments can completely change the game.

Let’s dive into the top reasons your business isn’t getting clients—and how you can fix it fast.

🚨 1. You’re Not Speaking to the Right Audience

Many businesses struggle because they’re talking to everyone and attracting no one. If your messaging is too broad, you’re missing the people who actually need your services.

How to Fix It:

✅ Define your ideal client—who they are, what they struggle with, and why they need you.

✅ Use language that resonates with their specific pain points.

✅ Show how your service solves their problem—not just what you offer.

📌 Example: Instead of saying, "I help businesses with social media," say "I help service-based businesses attract consistent leads using Instagram without paid ads."

📉 2. You’re Relying Too Much on Social Media

Social media is a great tool, but if it’s your only marketing strategy, you’re at the mercy of algorithms. Likes don’t pay the bills—clients do.

How to Fix It:

✅ Diversify your strategy—combine email marketing, SEO, collaborations, and networking.

✅ Focus on building an audience you own—start collecting email addresses so you’re not dependent on social media reach.

✅ Add calls-to-action (CTAs) on every post so followers know what to do next.

⚠️ 3. You’re Not Positioning Yourself as an Authority

Clients want to work with experts who understand their challenges and offer solutions. If you’re not positioning yourself as the go-to person, they’ll go elsewhere.

How to Fix It:

✅ Share case studies, testimonials, and success stories to showcase results.

✅ Offer free value (blog posts, live videos, email tips) to build trust.

✅ Be consistent—show up regularly and be visible in your industry.

⏳ 4. Your Sales Process is Unclear or Non-Existent

Are people interested but not taking action? You might be making it too hard to work with you.

How to Fix It:

✅ Simplify your booking or purchasing process—reduce friction.

✅ Add clear calls-to-action everywhere (website, emails, social posts).

✅ Follow up! Many clients need reminders before making a decision.

🚀 5. You’re Not Investing in the Right Strategy (Yet)

Trying to do everything yourself can lead to burnout and wasted effort. Sometimes, a fresh perspective and expert guidance is all you need.

How to Fix It:

✅ Get strategic—work smarter, not harder.

✅ Focus on revenue-generating activities—not just vanity metrics.

✅ Work with a coach who can help you refine your marketing and get real results.

I can help! If you’re tired of trying to figure this all out on your own, let’s work together.

📩 Book a Marketing Mentoring Session and let’s create a clear, effective plan to attract more clients and grow your business.

👉 Book a Session Now

Unlocking Clarity with the 7th Level Why: A Powerful Tool for Business Decisions

In the dynamic world of business, decision-making is a daily, sometimes hourly, requirement. From small operational choices to major strategic moves, every decision carries the potential to shape your path to success. But how do you ensure that the decisions you make align with your core values, goals, and long-term vision? Enter the 7th Level Why—a transformative concept that brings clarity, removes emotional bias and ensures every decision is aligned with your true purpose.

What is the 7th Level Why?

At its essence, the 7th Level Why is a process of asking "why" repeatedly—seven times or until you reach the foundational motivation or belief behind a decision. The concept encourages you to dig deeper than surface-level reasons, uncovering the core values and goals driving your choices. This method stems from the idea that our initial responses often reflect emotional or superficial reasoning rather than our deeper truths.

For example:

• Why do I want to expand my product line?
  To attract more customers.

• Why do I want to attract more customers?
  To increase revenue.

• Why do I want to increase revenue?
  To ensure the financial stability of my business.

• Why is financial stability important?
  To reduce stress and provide opportunities for growth.

• Why do I want growth opportunities?
  To build a legacy and make a meaningful impact.

• Why is building a legacy important?
  To create something enduring that reflects my values.

• Why do my values matter?
  Because they define who I am and guide how I want to live and lead.

By the time you reach the 7th why, you’ve likely unearthed the foundational belief or value driving your decision. This clarity helps you make informed, aligned, and impactful choices.

Taking Emotion Out of Decisions

Business decisions are often fraught with emotion—fear, excitement, frustration, or ambition. While emotions are valuable, they can cloud judgment and lead to impulsive or misaligned choices. The 7th Level Why, removes the emotional noise by forcing you to step back and examine the deeper motivations behind your options.

When you understand the true "why," it becomes easier to:

• Avoid knee-jerk reactions.

• Dismiss irrelevant distractions.

• Focus on what truly matters for your business.

Aligning Decisions with Core Values and Goals

Every business owner has a unique set of values and goals that shape their vision. However, it’s easy to lose sight of these guiding principles in the face of daily pressures. The 7th Level Why ensures that your decisions consistently align with your broader mission.

When confronted with a question or opportunity, asking the 7th Level Why helps you evaluate:

• Does this align with my long-term goals?

• Does it reflect my business’s core values?

• Will this decision bring me closer to or further from my vision?

If the answers suggest misalignment, the decision becomes clear—it’s a no. Conversely, if the opportunity resonates deeply with your core values and goals, it’s a yes worth pursuing.

How to Implement the 7th Level Why in Business

• Define the Decision: Clearly articulate the choice or question at hand.

• Start Asking Why: Begin with your initial reason and continue digging deeper with each answer.

• Reflect and Document: Take time to reflect on your answers. Write them down for clarity and reference.

• Evaluate Alignment: Cross-check the final "why" with your business’s core values and goals.

• Make the Decision: With clarity and alignment established, confidently proceed.

The Impact of the 7th Level Why

The 7th Level Why isn’t just a decision-making tool; it’s a mindset shift. It empowers business owners to:

• Stay grounded in their purpose.

• Make consistent, values-driven choices.

• Build a business that truly reflects who they are and what they stand for.

By adopting this approach, you’ll find greater clarity, confidence, and success in your entrepreneurial journey. The next time you face a tough decision, remember to ask yourself—and keep asking—why. Your 7th answer might just unlock the clarity you’ve been seeking.

Need help setting goals?

When setting goals, there is more to it than you might expect. Of course, you could simply say, "This is what I am going to do," and do it, but unfortunately, not all of us are wired that way. Keep reading if you need insight and help when setting and achieving your goals.

First, let's start with the result you want to see. Think about things like, "Is this something I really want?" "Does this result align with my values and life goals?" "Is this important enough to dedicate time to?" If you answer yes to these questions, then chances are you are on the right path to your desired result. 

Now for the goals! A useful acronym when starting to think about your goals is SMART. SMART stands for;

Specific

Measurable

Attainable

Realistic 

Time bound

When using the SMART method for creating goals, you can better track your progress, stay on top of things, stay focused, get things done promptly, and achieve and make progress!

When setting out your goals, try writing them down; this makes them feel more real and gives you something tangible to refer back to. Write them down with a tone of optimism, or even if you have already achieved it, if you want to manifest. Write down your plan of action. This plan should include your end goal as well as all the steps you plan to take to get there. Using bright colours and a creative approach is beneficial as it unlocks more of your brain! The more brain, the better! 

Next, you want to create a timeline, a REALISTIC timeline. Not only will this help you keep on track, but it also helps you visualise your goals and motivates you more. A sense of urgency also comes when a timeline is created; thus, there is a much better chance of you accomplishing your goals sooner. Your timeline and plan of action should exist together, and make a habit of ticking off a step when it is completed. Nothing is more motivating than a sense of accomplishment, so celebrate the small wins. Each step you complete should lead you directly to the next. 

Don't be afraid to reevaluate and assess your progress. If something isn't working, that's okay! Figure out a solution or change it up and keep it moving. Weekly evaluation is good, as you can measure your progress and refer back to your action plan. If weekly seems too often for your goals, that's fine. Figure out a schedule that works for you. 

If you need a little extra help figuring out some goals, or if you already know your goals but are having trouble accomplishing them, reach out! I have various coaching options in which we can discuss your business, goals, and the future, so check them out here. Let's see how I can help you smash some goals before the end of 2024!

How to start Meditating

Do you wish you could unwind a little better? Has life been stretching you too thin and wearing you out? If you answered yes to either of these questions, then you are in the right place. Meditation is a tool used by many to reflect upon their lives and become more in touch with themselves. Finding the will to meditate can be challenging, so I've outlined some beginner-friendly tips and approaches for you! Here are four tips to start meditation and find your zen.

Create a calming space

If you want to clear your mind, you might need help in a cluttered or messy space. Create a little area of chill that you can either sit or lie down in, and this will help give you a sense of calm before even starting your meditation. You can play calming music on a low volume if this helps you feel more in the mood and moment. Saying some affirmations is an excellent way to get yourself in the mood and start to focus on yourself and your needs. This may feel silly at first, but have faith and embrace it.

Bring awareness to your body & breath

To get yourself into the mindset of meditation, a great way to start is by closing your eyes and focusing on your breathing. Breathe in for four through your nose and out for four from your mouth, thinking either "breathe in, breathe out" or counting the breaths in and out is a useful way to bring awareness and focus your mind. Once you have the breathing under control, start a body scan. A body scan begins by directing your focus to the top of your head, following down your neck and onto your shoulders, then down one arm, down the other and so on. Imagine your focus is a little ball of light tracing your whole body from head to toe. This body scan will relax your mind and body while bringing awareness to the sensations you feel. The rest of the meditation will be more straightforward once you are genuinely situated in your body. This is also a great technique to bring you to sleep on those restless nights.

Start small

It is unlikely that when you start your mediation journey, you will be able to sit for a long time and feel present. So, start with a small amount of time, and as you practice, you will be able to increase that time in increments. Starting with a 2-minute sit is a great way to understand your parameters. Most beginners tolerate 2 - 25 minutes, so if you find you can do a longer meditation, go for it!

You can also start with a guided meditation. They are super useful for keeping breathing on track and getting you used to what meditation feels like. Guided meditations usually provide a 'storyline' that will help you visualize in your mind's eye. You can find free guided meditations on platforms like YouTube and Spotify.

Don't judge yourself

When you start meditating, it is typical that your mind will wander; this is not something to be harsh on yourself about! Rather than trying to empty your mind right away, watch your thoughts go by like clouds and don't hold any judgment of them. If you fidget, open your eyes, or feel like "this isn't working," that is all normal, too. The key to becoming a meditation master is practice, so don't give up on yourself before you begin.

Meditation might unlock some emotions, thoughts, feelings or memories that can be uncomfortable, but don't judge any of these either!

Tips for a productive morning routine

We all know getting up and at it in the morning can be challenging. We spend too much time on our phones the night before we make up other excuses to stay in bed just a little bit longer. It may not seem it, but these bedroom behaviours might be contributing to you not getting your sh*t done! If your morning routine could use a boost, check out my tips for a productive morning.

Aim for a consistent sleep schedule

This tip should come as no surprise, but it is super important! Do your best to get to bed early; by getting to bed, I mean sleep, not scroll your phone in bed for hours before falling asleep. An earlier night means that waking up earlier will be a lot easier, duh! Ensure you get between 8-10 hours of sleep, making your mornings much better. A sleep schedule is great as your body and mind will adjust to it, and consistency always makes productivity easier to achieve. If possible, get yourself some sunshine first; this will help with your sleep schedule as it notifies your body that you are awake and it is indeed the morning.

Implement some Self Care

There are many ways we can show ourselves some care in the mornings, so whichever one sticks out to you is worth a shot! Meditation and mindfulness are great in the morning, allowing you to align with your body and centre yourself. Keep off your phone for at least an hour after waking up; the last thing you need to do is compare yourself to others and be bombarded with ads, images and whatever else. Eat a nourishing breakfast and drink water; this will set up your energy levels and improve them throughout the day. Studies have shown that making your bed in the morning leads to a more productive and happier day; it is an easy way to get a sense of accomplishment as you start your day. Spending a bit of time doing your favourite hobby, journaling & practising gratitude is also great for the soul.

Do some exercise

Now, when I'm saying exercise, I don't mean you have to be in the gym immediately after waking up unless that's your vibe! Instead, you can do a light stretch for 5-10 mins followed by something low impact, i.e. yoga, pilates, or walking. These 'easier' exercise forms are great for moving your body without stressing out your nervous system. A bonus to keeping your exercises simple is that because they are simple, you are more likely to be able to stick to the routine of doing them each morning.

Get on top of your time management

This one may seem like a given, but allowing yourself enough time to get ready in the morning so you don't have to rush is underappreciated. Once again, this ties into your sleep schedule. If you are better rested, then upon waking, you can better seize your morning. Having more time in the morning means you don't stress yourself out from the start of your day. Slowing down and taking some time to tend to yourself in the morning will make you much more productive throughout the day.