From Crickets to Booked Out: How We Helped a Local Brand Blow Up Online

What happens when a passionate small business teams up with a marketing firm that’s just as invested in their success as they are?

Spoiler alert: magic.

This is the story of Niche Fruits, a boutique local business with a big heart and an even bigger vision. When they first came to us, they were doing all the right things — growing beautiful produce, hand-packing every order with love, and pouring their soul into every drop they sent out into the world. But online? It was... quiet. Like, crickets quiet.

They weren’t alone. So many small business owners are experts at their craft — whether it’s growing fruit, baking cakes, or running events — but marketing? That’s a whole different fruit bowl.

That’s where CLS came in.

The Power of Consistency (and a Little Coaching)

The first step with Niche Fruits wasn’t flashy. It was foundational. Together, we sat down, got real, and created a plan that was practical, achievable, and—most importantly—aligned with their brand voice.

CLS helped them:

• Build a consistent email marketing strategy, with warm, authentic messaging that felt like a friend popping into your inbox.

• Curate social media content that told their story and showed the heart behind the business—not just what they sell.

• Set goals, stay accountable, and actually hit those goals (game changer).

Each month, we didn’t just send out a campaign and cross our fingers. We tracked what worked, celebrated the wins, tweaked what didn’t, and kept showing up.

The result? Every time Niche Fruits launches something new on their website—they get swamped. Orders flood in. Regulars stock up. New customers discover them. And best of all? The business is growing in a way that’s sustainable, joyful, and true to them.

More Than Marketing — It’s a Partnership

This isn’t just about fancy graphics or a clever caption. It’s about what happens when someone’s in your corner. When you have a team who not only gets what you’re trying to build, but knows how to amplify it. When you’re no longer guessing, spinning your wheels, or stuck in overwhelm.

We helped Niche Fruits go from wondering if anyone was out there… to wondering how they’re going to keep up with demand.

That’s the power of marketing that works with you, not just for you.

Feeling the Crickets?

If you’re reading this and thinking, “That’s where I’m at,”—I’ve got you. Whether you need strategy, content, emails, or just someone to bounce ideas off every month, I’m here to help you show up online like the pro you are.

Because your business deserves more than silence.
It deserves a standing ovation.

Why You Still Need a Graphic Designer, Even if You Love Canva!

Let’s be real… Canva is brilliant. It’s made design more accessible, fun, and user-friendly than ever before. Whether you’re whipping up a quick Instagram post, a flyer for your event, or a pitch deck, Canva offers endless templates, tools, and resources at your fingertips.

But here’s the truth: Canva is not a substitute for a professional graphic designer.

Canva gives you templates. A designer gives you strategy.

Sure, you can choose a nice layout and plug in your content. But does that layout align with your brand identity? Does it speak to your audience? Is it helping you achieve a specific marketing goal?

Graphic designers aren’t just visual decorators — they’re strategic thinkers. They look at the why behind every element. Colour, typography, layout, visual hierarchy — these aren’t random choices, they’re deliberate decisions that drive outcomes.

Brand consistency matters.

One of the biggest issues with Canva is how easy it is to stray off-brand. With thousands of fonts, colours, and styles at your fingertips, your content can quickly become visually inconsistent — and that leads to confusion for your audience.

A graphic designer creates a cohesive visual identity, ensuring every piece of content you produce — from your logo and packaging to your social posts and website — looks and feels like you. That kind of consistency builds trust, professionalism, and brand recognition.

Custom > Cookie-cutter

Canva’s strength is also its weakness: everyone uses it. That gorgeous template you just found? So have thousands of others. A graphic designer, on the other hand, creates original, custom work that reflects your unique vibe and goals. No one else will have it. Period.

Design saves time (and your reputation)

DIY designs often take way longer than expected, and the end result can be hit or miss. A pro designer works efficiently, brings ideas to life faster, and delivers polished, high-quality assets that elevate your brand.

Bad design can actually cost you more — in missed opportunities, confused messaging, or a less-than-professional first impression.

In short - Canva is great for quick jobs, but it’s no replacement for a designer.

Use Canva to complement your designer’s work — not replace it. When it comes to launches, rebrands, packaging, signage, campaigns, and anything that’s customer-facing or high-stakes, investing in a designer is a no-brainer.

Want help standing out for the right reasons? Let’s chat.
At Creative Little Soul, we combine smart strategy with killer visuals that connect and convert. Because your brand deserves more than a template.

Let’s Dance! But First, Let’s Fight for Jess

If you’ve been here a while, you know I don’t shy away from writing about the tough stuff, especially when it comes to MS. It’s a beast of a condition, one that doesn’t play fair and doesn’t show up the same way for any of us. And yet, amidst the fatigue, uncertainty, and constant adjusting, we find each other. And that’s how I was introduced to Jess, by my amazing friend Lauren Neko. .

Jess Mathers—aka Jess Herself—is one of those people you meet and immediately feel drawn to. A magnetic energy, a kind of electric optimism that cuts through the static. She’s a DJ, a marketer, a creative, a mover and shaker, a bloody hard worker. She’s also living with Relapsing Remitting Multiple Sclerosis (the same form of MS I have). And right now, she’s facing one of the biggest challenges of her life: fighting to stay in the country she’s called home for the past eight years - Australia.

Jess in Her Own Words

To help you get to know Jess a little better, I asked her to share more about her journey in her own words. Here’s what she had to say:

Tell us a little about yourself and when you were first diagnosed with MS.
”My name is Jessica, I’m from Cheshire in the UK, just south of Manchester. I arrived in Sydney in 2017 on a Working Holiday Visa. I quickly became sponsored and met my boyfriend Rob in the hostel! We’ve been enjoying life here since—working, exploring, and ticking off many of our travel bucket list road trips and destinations in Australia.

For several years, I experienced questionable symptoms, but they didn’t last long. I was misdiagnosed for years and told I had nothing to worry about. It wasn’t until November 2022, on a holiday in Byron Bay, that I went numb in the face and things escalated. A week later, I ended up in the Emergency Department at Prince of Wales Hospital, where I was taken seriously. After MRIS, a spinal tap and a steroid drip, I was diagnosed with Relapsing Remitting Multiple Sclerosis.”

When did you first get into DJing and what drew you to music?
“I learnt to DJ when I was younger. Many of my friends would let me jump on the decks at parties. Soon enough, I bought my own decks and for my 21st birthday, held at my Grandpa’s house in the countryside, I hosted a festival called “Jestival”, headlining it myself as “Jess Herself”. This was my first ever DJ gig and a lot of my friends played. 

After my diagnosis and learning about neuroplasticity and how music could benefit my brain, I thought I should dive in. This was the start of a very successful DJ and Marketing and Event Business in 2021. It’s something I can focus on to bring me peace, living in a body that was literally attacking myself.”

How has your experience with MS shaped your outlook on life?
“I think life is so short and we have to make the very best of the time we have on this planet and do as much good as we can.”

What’s something about living with MS you wish more people understood?
I’m tired! MS can change so drastically. The energy it takes for me to do something can be so much more than for the average person. And yes, I’m in bed at 9pm most nights and need around 11 hours of sleep!”

What do you do to stay positive and motivated through the tough moments?
“I write down what I’m grateful for each day and all the blessings in my life. The ‘glimmers’ in each day. I look back on how much I have battled in recent years in my health, career and visa issues, and remember it could always be worse. I am still here with a smile on my face!”

The Visa Battle

Can you explain what’s happening with your visa situation?
“I’ve been living with Rob in Sydney since October 2017. We have been working, paying our taxes, contributing to the economy, arts and construction community, but due to my Relapsing Remitting Multiple Sclerosis diagnosis I no longer meet the health requirements for Rob’s visa because my treatment costs are above the threshold. These costs cover my medication that is already paid for under the Reciprocal Health Care Agreement. On Monday 19 May we have out AAT court hearing and we hope to have the visa granted so we can continue building our lives here!”

How has this challenge affected your life?
“This has significantly affected my career since 2021 when I went to renew my TSS Sponsorship Visa. I was sponsored prior and earning well in Sydney. Since 2021 I have battled with work rights, and being able to secure a full time role on a bridging visa even though I am a hard worker and have continued to make the best of it. I have leaned into all my skills offering freelance services in Sydney. This includes Marketing, Events and DJ Gigs, Waitressing and Nannying in Sydney”

What would it mean to stay in Australia?
”It would be incredible. We have been living in limbo for so many years and we just want to plan our futures. I would be incredibly pleased to continue with my supportive medical team at Prince of Wales Randwick Hospital. Continue DJing in Sydney as I play out every weekend. Maybe I can finally commit to a puppy!!”

Let’s Dance

What inspired the “Let’s Dance” MS fundraiser?
“Every year I take part in The May 50k and organise an event or a walk. I have a team in Australia and the UK walking, running and dancing to raise money for MS Research so treatments can continue to evolve.”

What can people expect from the event?
“DJ Sets from 9pm until 3am featuring several up and coming DJs and Producers”

How will the funds help?
“MS Australia utilizes donations to fund research into MS, provide advocacy and awareness programs, and offer support services for individuals living with MS. Specifically, donations support research into the causes, cures, treatments, and effects of MS, as well as related neurological conditions. They also help fund advocacy efforts, public education, and support services for those affected by MS including myself.”

What’s your biggest hope for the future?
”I hope research continues so we can better understand neurological diseases, what causes them specifically and how to prevent and cure the disease. I am currently on a Disease Modifying Therapy called Ocrevus which is a 6 monthly immunosuppressant infusion but comes with significant side effects. I am pleased to have responded very well to the treatment and will stay on it except for when I am pregnant or breastfeeding in the future.”

How can people follow your journey and keep showing their support?
“I currently have nearly 23,000 signatures on my petition.I have received many character and work references from employers and clients old and new. We have been on TV and mentioned on major news outlets in the UK and Australia. I wanted to organise a fundraiser to say thank you, have a good night and raise money for a good cause. The venue is supporting the campaign and all of the DJs are donating their time to the cause to raise money. Me and Rob are extremely fortunate to be receiving such support. We feel more positive than we have in years!”

---

Next week, Jess is throwing a party. Not just any party—a full-blown MS fundraiser that she’s DJing, promoting, and pouring her heart into. Let’s Dance is happening on Friday, May 23, and all proceeds will go to MS Australia to support critical research and advocacy.

It’s more than a gig. It’s a love letter to the community that’s held Jess up. It’s a thank you. It’s a way of turning pain into purpose.

🧡 Tickets: Grab yours here
🧡 Petition: Sign to support Jess and Rob’s visa fight
🧡 Donate to MS Research: Support Jess’s May 50K campaign

Jess isn’t just fighting for herself—she’s fighting for all of us living with chronic illness. For everyone who’s ever been told they’re too sick, too costly, or too complicated to belong.

This is our chance to show up, speak up, and move together toward something better.

So let’s stand with her. Let’s rally. And more than anything, let’s dance.

How to Boost Your Social Media Presence in the New Year

The New Year brings new opportunities, one such opportunity being positive growth in your social media channels. But how can you achieve this? Well, by revamping your social media strategy, of course! With the right approach, you will see increased engagement, growth in follower count, and improved visibility across all platforms. So, if this sounds like something your business would benefit from, keep reading and discover some tips on boosting your social media presence. 

1. Set Clear Goals and KPIs

• Begin by thinking about what success looks like for you. Do you want more followers, better engagement, and increased site traffic? Whatever it may be, make sure it is a SMART goal (specific, measurable, attainable, relevant, and time-bound)

• Figure out which KPIs matter most to you. Is it likes, shares, comments, ctr, conversion or others? Whichever you decide, be sure to track them regularly. 

2. Refresh Your Content Strategy

• 2025 will be the perfect time to analyse what worked and what didn’t in 2024. Look at your analytics and see what content yielded the most engagement. 

• Create/Update your content calendar and ensure it includes mixed media i.e a combination of videos, images, and user-generated content. 

• If you haven’t tried them already - try new content creation in the form of TikToks or LinkedIn stories.

3. Engage with Your Audience

• We often need to remember that engagement goes both ways. For 2025, make it a priority to reply to comments, direct messages, and mentions. You can show extra appreciation to your loyal followers, encouraging them to share your brand with others. 

• Encourage engagement by posting interactive content like quizzes, polls, Q&A, and giveaways. Your audience will feel more connected with your content, and thus engagement will increase. 

4. Collaborate with Influencers and like-minded brands

• It is clear by now that influencer marketing is one of the most effective tools for expanding reach. Find influencers that align with your brand and values, and see how quickly their audience becomes part of yours. 

• A partnership with a brand like yours may seem like a bad idea, but it can expose you to new audiences that are already interested! Co-hosting a giveaway or using a share-for-share approach will bring new customers and get your social media attention. 

5. Use Paid Advertising 

• There is only so much organic reach you can settle for, especially on platforms like Facebook & Instagram. So, it is wise to invest in paid advertising or boosting a high-quality piece of content. This will both amplify your message & allow it to reach new targeted demographics.

• Use the New Year to your advantage and create seasonal ad campaigns focusing on ‘fresh starts’, ‘new goals’, ‘new beginnings’ etc. These ads draw attention to your content and will boost your engagement. 

6. Schedule Regular Posting and Be Consistent

• Consistency is key to building a strong social media presence. Create a content calendar that will assist you in maintaining a regular posting schedule. 

• META allows you to schedule content, so don’t forget to utilise it.

If this info seems a little overwhelming for you, contact us! CLS has numerous packages to help increase your brand's visibility and take some of the work off your plate. So don’t waste another minute; reach out now!

The Ultimate Guide to Building a Strong Brand on a Small Budget

Establishing a small business with memorable branding can be hard work. Doing it while on a budget can be even more difficult! But luckily I have some tips to help you get started.

Choosing the right brand voice and messaging

Choosing the right brand voice and messaging starts with identifying your vision—what do you want your brand to represent, and how do you want your audience to perceive it? A strong brand voice ensures clarity, making it easier for customers to connect with your message. Consistency is key; your messaging should be clear and uniform across all platforms, reinforcing your brand identity and building trust. Whether your tone is professional, friendly, or bold, staying true to your vision and maintaining a cohesive voice will help your brand stand out and resonate with your audience.

Designing a simple but professional logo and website

Designing a simple yet professional logo and website doesn’t have to be overwhelming. Tools like Canva make it easy to create sleek, polished designs without needing advanced design skills. If you have creative friends, don’t hesitate to ask for their input or assistance. Platforms like Wix and Squarespace offer user-friendly website builders that help you create a professional-looking site with minimal cost. Remember, simple is great—don’t get caught up in perfectionism. Focus on clarity, functionality, and a clean design, and don’t spend too much time or money sweating the small details.

Creating consistent content for social media and email marketing

Creating consistent content for social media and email marketing is essential for building and maintaining your brand. Consistency is key to gaining traction, keeping your audience engaged, and establishing trust. Take plenty of photos and generate a variety of content to keep things fresh, and don’t forget to leverage user-generated content (UGC) to build authenticity. Psst it’s also free! Email marketing is a powerful tool for reaching your audience directly—let us help you craft compelling campaigns that drive results without busting the budget! Engage with your followers by responding to comments, encouraging interaction, and delivering valuable content that keeps them coming back.

Using storytelling to connect with customers

Using storytelling to connect with customers is a powerful way to make your brand memorable and relatable. Create a story that not only sells your product but also resonates with your audience on a deeper level. Paint a picture that they want to be a part of—whether it’s a lifestyle, a feeling, or a transformation your brand can offer. Give them a vision of how your brand fits into their lives, making them feel like they’re not just buying a product but becoming part of a bigger story. The more customers that keep coming back the more money lands in your pocket!

If you’d like some help exploring these options don’t hesitate to reach out. I offer a variety of options for assisting you and your small business, so no matter your budget we can make it work!

Stay On Track, Stay Inspired: Why Our Monthly Accountability Sessions Might Be the Game-Changer You Need

Running a business, juggling creative ideas, managing clients, or even just keeping up with life’s never-ending to-do list – it can all feel like a lot. Sometimes, what we need isn’t another productivity hack or a longer to-do list… we need someone in our corner. That’s where Accountability Sessions come in.

These 45-minute monthly one-on-one sessions are designed to give you the space, support, and strategy to stay aligned with your goals – and actually take action.

What’s Included?

Each session is tailored to you. We’ll check in on your strategy, talk through where you’re at, what’s working, and what’s not. We’ll review both the tasks you’ve got on your plate and the ones we’re helping with behind the scenes – then make a plan to keep things moving forward.

It’s like having a business bestie, coach, and accountability partner all in one, showing up for you every month with fresh energy, clear focus, and a no-fluff approach to progress.

Who Are They For?

These sessions are perfect for:

• Small business owners or creatives who want a regular check-in to stay on track

• People who thrive with accountability and external support

• Anyone who’s ready to stop spinning wheels and start making moves

Whether you’re building momentum, shifting direction, or just trying to stay consistent, these sessions help keep the vision front and centre – and the excuses out the door.

The Details

• 📅 45-minute session

• 💸 $60 per session

• 💥 Book casually or commit to a full year and receive 10% off

Ready to make progress feel easy, intentional, and exciting again?

Book your Accountability Session now and let’s keep your goals in motion – one month at a time.

Why Every Great Business (Even Mentors!) Needs a Mentor

Imagine this: you're a business coach, guiding your clients to achieve their wildest dreams and overcome their biggest hurdles. You’re their go-to guru, the sage of strategy, the maestro of mindset. But here’s the kicker—even the best coaches have a coach! Yep, you heard it right. Behind every successful mentor is another mentor, cheering them on and helping them grow.

It might sound ironic, but it’s true: businesses (and business coaches) thrive when they have a mentor. Why? Because the mental side of running a business is as important—if not more—than the technical or operational side. Let’s dive into why having a mentor is the secret sauce to success, no matter how seasoned you are.

The Mind’s Role in Business Growth

Running a business is like playing an intense game of chess. It’s not just about moving pieces (or tasks) around—it’s about strategy, foresight, and mindset. The mental hurdles of entrepreneurship can be daunting:

• Self-doubt sneaks in when things don’t go as planned.

• Overwhelm strikes when your to-do list rivals Mount Everest.

• Burnout creeps up when you’ve been hustling hard but forgetting to pause.

This is where a mentor becomes a game-changer. They help break through these mental blocks by offering guidance and perspective.

Mentorship: Your Personal Business GPS

A mentor doesn’t just tell you what to do; they help you see what you might miss. Here’s how a mentor transforms the mental side of business:

1. Perspective Overload: Ever feel stuck on a problem, only for someone else to solve it in five seconds? A mentor brings fresh eyes and helps you zoom out of your tunnel vision.

2. Accountability Magic: It’s easy to make plans—it’s harder to stick to them. A mentor holds you accountable, ensuring you’re taking steps toward your goals.

3. Confidence Booster: Need someone to remind you of how awesome you are? That’s your mentor. They’ll help you embrace your wins and turn your “failures” into lessons.

4. Tailored Growth: No cookie-cutter advice here. A mentor’s guidance is as unique as your business, focusing on what you truly need to grow.

Even Mentors Need Mentors (Yes, Really!)

You’re probably thinking, “I’m the coach! I’m supposed to have all the answers.” And you’re right—you do have a lot of answers. But who’s helping you ask the right questions? Who’s helping you fine-tune your own mindset so you can continue elevating others?

Mentorship isn’t about admitting weakness; it’s about embracing growth. Even the top athletes in the world have coaches. Why? Because they know that continuous improvement is the name of the game. And let’s face it—being in business is like being an athlete. It’s a mental, physical, and emotional marathon.

The Ripple Effect of Mentorship

Here’s the beautiful thing about having a mentor: it doesn’t just impact your business; it affects every area of your life. When you’re mentally resilient and confident, it shows up in your relationships, your health, and your overall happiness. You’re not just building a business; you’re building a legacy.

And as a coach, this ripple effect extends to your clients. When you’re at your best, you’re able to give them your best. It’s a win-win that keeps on winning.

Ready to Level Up?

Whether you’re a seasoned business coach or just starting out, having a mentor is the ultimate cheat code for success. They’ll help you master the mental side of business and unlock levels you didn’t even know existed.

So, who’s in your corner? If you don’t have a mentor yet, now’s the time to find one. Because even the best guides need guidance—and the best minds are always open to growth. If you’d like to see if I’m a good fit for your vibe, please reach out for a chat.

New Year, New Goals: Why I Love the Start of the Year

There’s something magical about the beginning of a new year. It’s a blank slate filled with fresh opportunities, new strategies, and ambitious goals. For me, it’s not just about moving forward—it’s also a time to reflect on the past year. I dive deep into what worked, what didn’t, and what I want to change as I plan for the future.

Every January, I map out marketing plans and business strategies for all of my brands and companies. But it’s not just about work—I also take this time to set personal goals and figure out what I want to achieve in my own life.

This year feels particularly special because, after a few challenging years with my MS treatments, things are finally looking up. If my upcoming MRI is clear, it will mean my MS is in a remitting stage. That would mean no medication for the next few years and only seeing my neurologist if something new arises.

Of course, MS doesn’t just disappear. My old symptoms, like blindness and muscle weakness, won’t return, but I’m focused on doing everything I can to help my body perform at its best. And that’s just one part of what’s making this year feel so full of promise.

Big Plans on the Horizon

This year, I’m incredibly excited to finally finish my book, Beyond the Mirror Ball. It’s so much more than just a book—it’s a project that’s been close to my heart for a long time, and I can’t wait to share it with all of you.

But that’s just the beginning. We’re working on some amazing events this year, from small in-venue activations to the massive Yia Sou Greek Festival in Adelaide, which draws in 20,000 people a day! Our team is diving into everything from menus and cookbooks to club events and beyond. We love the variety of tasks we get to tackle, and we’re also committed to continuous learning, with lots of training on the agenda.

Why I’ll Always Preach Email Marketing

One thing I’ll never stop championing is email marketing. The results we see for our clients (and our own business) are undeniable. Over Christmas, we helped one small business generate $20K in gift voucher sales in just two weeks. For an e-commerce brand, a single email campaign brought in 100 orders in under 1. 5 hours. And for the second year in a row, we’ve had the privilege of marketing and promoting a 5,000-person boutique music festival. We're already signed on to do it next year again too.

These are just a few examples, but they highlight why I’m so passionate about what we do. I honestly can’t imagine going back to work for someone else. After nearly 12 years of Creative Little Soul, I’ve gotten used to not commuting—and let’s be real, I’m not giving up my no-shoes lifestyle anytime soon! 😂

Let’s Work Together!

We do have a few spots available for upcoming projects, but since we work months in advance to ensure maximum lead time and exposure, you’ll want to get in touch soon if you’re interested. I’m already booked for Summer 2026 and NYE events, so when I say people book us well in advance, I’m not just tooting my own horn.

And speaking of planning ahead—one of my biggest passions is travel! I’m always looking for an excuse to visit my babies in Geelong, catch up with my brother at his restaurant, or head to the Riverland (especially in winter!). I love exploring other capitals too. If you’re interested in meeting face-to-face for coaching, would like me to speak at an event, or mentor your management team, get in touch. I’ve got a passport and I’m ready to use it! 🌏🚀

If you’re ready to chat about how we can support your business or work together on an upcoming project, reach out! Let’s make this year your most successful yet.

P.S. Did I mention I love my job? 😊

Why Your Business Isn’t Getting Clients… And How to Fix It!

If you feel like you’re doing everything right—posting on social media, networking, even running ads—but your business still isn’t attracting enough clients, you’re not alone. Many business owners struggle with inconsistent leads and sales, and the frustration can be overwhelming.

But here’s the good news: It’s not you. It’s your strategy. And the right adjustments can completely change the game.

Let’s dive into the top reasons your business isn’t getting clients—and how you can fix it fast.

🚨 1. You’re Not Speaking to the Right Audience

Many businesses struggle because they’re talking to everyone and attracting no one. If your messaging is too broad, you’re missing the people who actually need your services.

How to Fix It:

✅ Define your ideal client—who they are, what they struggle with, and why they need you.

✅ Use language that resonates with their specific pain points.

✅ Show how your service solves their problem—not just what you offer.

📌 Example: Instead of saying, "I help businesses with social media," say "I help service-based businesses attract consistent leads using Instagram without paid ads."

📉 2. You’re Relying Too Much on Social Media

Social media is a great tool, but if it’s your only marketing strategy, you’re at the mercy of algorithms. Likes don’t pay the bills—clients do.

How to Fix It:

✅ Diversify your strategy—combine email marketing, SEO, collaborations, and networking.

✅ Focus on building an audience you own—start collecting email addresses so you’re not dependent on social media reach.

✅ Add calls-to-action (CTAs) on every post so followers know what to do next.

⚠️ 3. You’re Not Positioning Yourself as an Authority

Clients want to work with experts who understand their challenges and offer solutions. If you’re not positioning yourself as the go-to person, they’ll go elsewhere.

How to Fix It:

✅ Share case studies, testimonials, and success stories to showcase results.

✅ Offer free value (blog posts, live videos, email tips) to build trust.

✅ Be consistent—show up regularly and be visible in your industry.

⏳ 4. Your Sales Process is Unclear or Non-Existent

Are people interested but not taking action? You might be making it too hard to work with you.

How to Fix It:

✅ Simplify your booking or purchasing process—reduce friction.

✅ Add clear calls-to-action everywhere (website, emails, social posts).

✅ Follow up! Many clients need reminders before making a decision.

🚀 5. You’re Not Investing in the Right Strategy (Yet)

Trying to do everything yourself can lead to burnout and wasted effort. Sometimes, a fresh perspective and expert guidance is all you need.

How to Fix It:

✅ Get strategic—work smarter, not harder.

✅ Focus on revenue-generating activities—not just vanity metrics.

✅ Work with a coach who can help you refine your marketing and get real results.

I can help! If you’re tired of trying to figure this all out on your own, let’s work together.

📩 Book a Marketing Mentoring Session and let’s create a clear, effective plan to attract more clients and grow your business.

👉 Book a Session Now

Unlocking Clarity with the 7th Level Why: A Powerful Tool for Business Decisions

In the dynamic world of business, decision-making is a daily, sometimes hourly, requirement. From small operational choices to major strategic moves, every decision carries the potential to shape your path to success. But how do you ensure that the decisions you make align with your core values, goals, and long-term vision? Enter the 7th Level Why—a transformative concept that brings clarity, removes emotional bias and ensures every decision is aligned with your true purpose.

What is the 7th Level Why?

At its essence, the 7th Level Why is a process of asking "why" repeatedly—seven times or until you reach the foundational motivation or belief behind a decision. The concept encourages you to dig deeper than surface-level reasons, uncovering the core values and goals driving your choices. This method stems from the idea that our initial responses often reflect emotional or superficial reasoning rather than our deeper truths.

For example:

• Why do I want to expand my product line?
  To attract more customers.

• Why do I want to attract more customers?
  To increase revenue.

• Why do I want to increase revenue?
  To ensure the financial stability of my business.

• Why is financial stability important?
  To reduce stress and provide opportunities for growth.

• Why do I want growth opportunities?
  To build a legacy and make a meaningful impact.

• Why is building a legacy important?
  To create something enduring that reflects my values.

• Why do my values matter?
  Because they define who I am and guide how I want to live and lead.

By the time you reach the 7th why, you’ve likely unearthed the foundational belief or value driving your decision. This clarity helps you make informed, aligned, and impactful choices.

Taking Emotion Out of Decisions

Business decisions are often fraught with emotion—fear, excitement, frustration, or ambition. While emotions are valuable, they can cloud judgment and lead to impulsive or misaligned choices. The 7th Level Why, removes the emotional noise by forcing you to step back and examine the deeper motivations behind your options.

When you understand the true "why," it becomes easier to:

• Avoid knee-jerk reactions.

• Dismiss irrelevant distractions.

• Focus on what truly matters for your business.

Aligning Decisions with Core Values and Goals

Every business owner has a unique set of values and goals that shape their vision. However, it’s easy to lose sight of these guiding principles in the face of daily pressures. The 7th Level Why ensures that your decisions consistently align with your broader mission.

When confronted with a question or opportunity, asking the 7th Level Why helps you evaluate:

• Does this align with my long-term goals?

• Does it reflect my business’s core values?

• Will this decision bring me closer to or further from my vision?

If the answers suggest misalignment, the decision becomes clear—it’s a no. Conversely, if the opportunity resonates deeply with your core values and goals, it’s a yes worth pursuing.

How to Implement the 7th Level Why in Business

• Define the Decision: Clearly articulate the choice or question at hand.

• Start Asking Why: Begin with your initial reason and continue digging deeper with each answer.

• Reflect and Document: Take time to reflect on your answers. Write them down for clarity and reference.

• Evaluate Alignment: Cross-check the final "why" with your business’s core values and goals.

• Make the Decision: With clarity and alignment established, confidently proceed.

The Impact of the 7th Level Why

The 7th Level Why isn’t just a decision-making tool; it’s a mindset shift. It empowers business owners to:

• Stay grounded in their purpose.

• Make consistent, values-driven choices.

• Build a business that truly reflects who they are and what they stand for.

By adopting this approach, you’ll find greater clarity, confidence, and success in your entrepreneurial journey. The next time you face a tough decision, remember to ask yourself—and keep asking—why. Your 7th answer might just unlock the clarity you’ve been seeking.

Need help setting goals?

When setting goals, there is more to it than you might expect. Of course, you could simply say, "This is what I am going to do," and do it, but unfortunately, not all of us are wired that way. Keep reading if you need insight and help when setting and achieving your goals.

First, let's start with the result you want to see. Think about things like, "Is this something I really want?" "Does this result align with my values and life goals?" "Is this important enough to dedicate time to?" If you answer yes to these questions, then chances are you are on the right path to your desired result. 

Now for the goals! A useful acronym when starting to think about your goals is SMART. SMART stands for;

Specific

Measurable

Attainable

Realistic 

Time bound

When using the SMART method for creating goals, you can better track your progress, stay on top of things, stay focused, get things done promptly, and achieve and make progress!

When setting out your goals, try writing them down; this makes them feel more real and gives you something tangible to refer back to. Write them down with a tone of optimism, or even if you have already achieved it, if you want to manifest. Write down your plan of action. This plan should include your end goal as well as all the steps you plan to take to get there. Using bright colours and a creative approach is beneficial as it unlocks more of your brain! The more brain, the better! 

Next, you want to create a timeline, a REALISTIC timeline. Not only will this help you keep on track, but it also helps you visualise your goals and motivates you more. A sense of urgency also comes when a timeline is created; thus, there is a much better chance of you accomplishing your goals sooner. Your timeline and plan of action should exist together, and make a habit of ticking off a step when it is completed. Nothing is more motivating than a sense of accomplishment, so celebrate the small wins. Each step you complete should lead you directly to the next. 

Don't be afraid to reevaluate and assess your progress. If something isn't working, that's okay! Figure out a solution or change it up and keep it moving. Weekly evaluation is good, as you can measure your progress and refer back to your action plan. If weekly seems too often for your goals, that's fine. Figure out a schedule that works for you. 

If you need a little extra help figuring out some goals, or if you already know your goals but are having trouble accomplishing them, reach out! I have various coaching options in which we can discuss your business, goals, and the future, so check them out here. Let's see how I can help you smash some goals before the end of 2024!

How to start Meditating

Do you wish you could unwind a little better? Has life been stretching you too thin and wearing you out? If you answered yes to either of these questions, then you are in the right place. Meditation is a tool used by many to reflect upon their lives and become more in touch with themselves. Finding the will to meditate can be challenging, so I've outlined some beginner-friendly tips and approaches for you! Here are four tips to start meditation and find your zen.

Create a calming space

If you want to clear your mind, you might need help in a cluttered or messy space. Create a little area of chill that you can either sit or lie down in, and this will help give you a sense of calm before even starting your meditation. You can play calming music on a low volume if this helps you feel more in the mood and moment. Saying some affirmations is an excellent way to get yourself in the mood and start to focus on yourself and your needs. This may feel silly at first, but have faith and embrace it.

Bring awareness to your body & breath

To get yourself into the mindset of meditation, a great way to start is by closing your eyes and focusing on your breathing. Breathe in for four through your nose and out for four from your mouth, thinking either "breathe in, breathe out" or counting the breaths in and out is a useful way to bring awareness and focus your mind. Once you have the breathing under control, start a body scan. A body scan begins by directing your focus to the top of your head, following down your neck and onto your shoulders, then down one arm, down the other and so on. Imagine your focus is a little ball of light tracing your whole body from head to toe. This body scan will relax your mind and body while bringing awareness to the sensations you feel. The rest of the meditation will be more straightforward once you are genuinely situated in your body. This is also a great technique to bring you to sleep on those restless nights.

Start small

It is unlikely that when you start your mediation journey, you will be able to sit for a long time and feel present. So, start with a small amount of time, and as you practice, you will be able to increase that time in increments. Starting with a 2-minute sit is a great way to understand your parameters. Most beginners tolerate 2 - 25 minutes, so if you find you can do a longer meditation, go for it!

You can also start with a guided meditation. They are super useful for keeping breathing on track and getting you used to what meditation feels like. Guided meditations usually provide a 'storyline' that will help you visualize in your mind's eye. You can find free guided meditations on platforms like YouTube and Spotify.

Don't judge yourself

When you start meditating, it is typical that your mind will wander; this is not something to be harsh on yourself about! Rather than trying to empty your mind right away, watch your thoughts go by like clouds and don't hold any judgment of them. If you fidget, open your eyes, or feel like "this isn't working," that is all normal, too. The key to becoming a meditation master is practice, so don't give up on yourself before you begin.

Meditation might unlock some emotions, thoughts, feelings or memories that can be uncomfortable, but don't judge any of these either!

Tips for a productive morning routine

We all know getting up and at it in the morning can be challenging. We spend too much time on our phones the night before we make up other excuses to stay in bed just a little bit longer. It may not seem it, but these bedroom behaviours might be contributing to you not getting your sh*t done! If your morning routine could use a boost, check out my tips for a productive morning.

Aim for a consistent sleep schedule

This tip should come as no surprise, but it is super important! Do your best to get to bed early; by getting to bed, I mean sleep, not scroll your phone in bed for hours before falling asleep. An earlier night means that waking up earlier will be a lot easier, duh! Ensure you get between 8-10 hours of sleep, making your mornings much better. A sleep schedule is great as your body and mind will adjust to it, and consistency always makes productivity easier to achieve. If possible, get yourself some sunshine first; this will help with your sleep schedule as it notifies your body that you are awake and it is indeed the morning.

Implement some Self Care

There are many ways we can show ourselves some care in the mornings, so whichever one sticks out to you is worth a shot! Meditation and mindfulness are great in the morning, allowing you to align with your body and centre yourself. Keep off your phone for at least an hour after waking up; the last thing you need to do is compare yourself to others and be bombarded with ads, images and whatever else. Eat a nourishing breakfast and drink water; this will set up your energy levels and improve them throughout the day. Studies have shown that making your bed in the morning leads to a more productive and happier day; it is an easy way to get a sense of accomplishment as you start your day. Spending a bit of time doing your favourite hobby, journaling & practising gratitude is also great for the soul.

Do some exercise

Now, when I'm saying exercise, I don't mean you have to be in the gym immediately after waking up unless that's your vibe! Instead, you can do a light stretch for 5-10 mins followed by something low impact, i.e. yoga, pilates, or walking. These 'easier' exercise forms are great for moving your body without stressing out your nervous system. A bonus to keeping your exercises simple is that because they are simple, you are more likely to be able to stick to the routine of doing them each morning.

Get on top of your time management

This one may seem like a given, but allowing yourself enough time to get ready in the morning so you don't have to rush is underappreciated. Once again, this ties into your sleep schedule. If you are better rested, then upon waking, you can better seize your morning. Having more time in the morning means you don't stress yourself out from the start of your day. Slowing down and taking some time to tend to yourself in the morning will make you much more productive throughout the day.

Embracing Failure as a Path to Success

Most people fear failure, and it's easy to see why. Our society often pressures us to be the best, which can feel overwhelming. What must be emphasised more is that success usually requires overcoming several hurdles. If you want to overcome your fear of failure, this article is for you.

Failure: A Chance for Redirection

Remember, a mindset shift can help you see failure not as an endpoint but as an opportunity for redirection. Instead of giving up after a setback, consider where things went wrong and how you can adjust. Assess the situation, learn from it, and go back to the drawing board with a fresh perspective. Each failure equips you with valuable insights that can lead to greater success in your next attempt. The only true failure is failing to learn from your experiences.

Even the Most Successful People Fail

Believe it or not, many of the biggest names in Hollywood experienced significant setbacks before they succeeded. J.K. Rowling, for instance, faced 12 rejections before a publisher finally accepted her Harry Potter & The Philosopher's Stone draft. Imagine if she had given up! Walt Disney was once told he lacked imagination by his newspaper editor, and Oprah Winfrey was fired from her first TV job as an anchor. These setbacks didn't define them but fueled their determination to succeed. Like them, you are more than your past failures—so believe in yourself!

Failure Can Be a Gift

Remember, failure can be a gift. It can reveal your true priorities and open doors to new opportunities. You might meet people who help you achieve your goals, realise you've been approaching things incorrectly, or discover your true passions. You can see failure as something negative or view it as the universe guiding you toward a path better suited to your potential. The power is in your hands to fail and try again.

If you've given your all and still feel stuck, Chrissy is here to help! Book a one-on-one strategy session to pick her brain. We offer various packages tailored to your needs, so check out our "Packages" tab or email us for more information.

Harnessing Dopamine: How 'Dopamine Nation' Principles Propel Business Success

In the bustling landscape of modern business, success often hinges on understanding human behaviour and motivation. In her insightful book "Dopamine Nation," Dr. Anna Lembke delves into the complexities of dopamine—a neurotransmitter associated with pleasure and reward—and its profound impact on our lives. While Lembke primarily focuses on addiction and its societal implications, her principles can significantly inform business strategies and leadership approaches. Let's explore how the main themes of "Dopamine Nation" can be applied to drive success in the business realm.

1. Understanding the Dopamine Loop: Lembke elucidates the dopamine loop, wherein the pursuit of pleasure triggers a temporary spike in dopamine levels, leading to a cycle of craving and consumption. This loop is not limited to substance addiction; it extends to behaviours like social media usage and gambling. In business, recognising this loop can inform marketing strategies to tap into consumer desires and foster brand loyalty. Businesses can effectively engage their target audience and drive sales by creating products or services that provide instant gratification or tapping into FOMO (fear of missing out).

2. The Perils of Instant Gratification: The instant gratification culture, fueled by dopamine-inducing stimuli, presents business opportunities and challenges. While immediate rewards can drive short-term gains, relying solely on them can hinder long-term success. Businesses must strike a balance between fulfilling immediate needs and fostering sustainable growth. This involves cultivating customer loyalty through quality products, exceptional service, and meaningful brand experiences. By prioritising customer satisfaction over fleeting dopamine hits, businesses can build enduring relationships and secure their position in the market.

3. Building Resilience and Delayed Gratification: In "Dopamine Nation," Lembke emphasises the importance of resilience and delayed gratification in overcoming addictive behaviours. Similarly, cultivating resilience is essential for navigating challenges and achieving sustainable success in business. This entails embracing setbacks as learning opportunities, adapting to changing market conditions and maintaining a long-term perspective. By prioritising resilience over instant wins, companies can weather storms, innovate effectively, and emerge more robust in adversity.

4. Cultivating Meaningful Connections: At its core, "Dopamine Nation" highlights the significance of meaningful connections in combating addiction and fostering well-being. This translates to building authentic relationships with customers, employees, and stakeholders in the business realm. Businesses that prioritise empathy, transparency, and community engagement enhance their reputation and create a sense of belonging and purpose. By aligning their values with those of their target audience and actively contributing to societal well-being, businesses can forge deeper connections and differentiate themselves in a competitive market.

5. Embracing Mindfulness and Self-Awareness: Central to Lembke's message is the practice of mindfulness and self-awareness as antidotes to addictive behaviours. In business, cultivating mindfulness among leaders and employees can enhance decision-making, creativity, and productivity. By fostering a culture of mindfulness, businesses empower individuals to manage stress, maintain focus, and make conscious choices aligned with their goals. Moreover, promoting self-awareness enables employees to recognise and address potential addictive patterns in their work habits, fostering a healthier and more sustainable work environment.

"Dopamine Nation" offers valuable insights into the intricate interplay between dopamine, addiction, and well-being, with implications that extend beyond the realm of personal health to encompass business strategies and leadership principles. By understanding the dopamine loop, prioritising resilience over instant gratification, cultivating meaningful connections, and embracing mindfulness, businesses can thrive in a dopamine-driven world and contribute to the holistic well-being of their stakeholders and society at large. As leaders and entrepreneurs, let us harness the power of dopamine wisely, guiding our businesses toward success while prioritising the long-term health and happiness of all involved.

Community in Business: Elevating Your Mindset and Success

Success in business is often attributed to strategy, innovation, and hard work. But there's another vital element that is sometimes overlooked—community. Surrounding yourself with like-minded individuals, having accountability partners, and engaging with a coach can significantly impact your mindset and your success as a business owner. Let's explore how community involvement can elevate you to new heights.

The Power of Like-Minded Connections

Being a part of a community of like-minded business owners creates an environment of support, inspiration, and shared knowledge. Connecting with others who share your passion and goals makes you more likely to stay motivated and driven. These connections can serve as a source of encouragement during challenging times and provide fresh perspectives that can lead to innovative solutions.

Accountability: The Key to Consistent Growth

One of the most powerful benefits of being part of a business community is the built-in accountability it provides. Whether it's a fellow business owner or a dedicated accountability partner, having someone to check in with regularly can help you stay on track and push you to achieve your goals. This accountability ensures that you're not just setting goals but also following through on them, leading to consistent progress and growth in your business.

The Role of a Coach in Elevating Success

While community support and accountability partners are invaluable, having a business coach can take your success to the next level. A coach provides personalised guidance, helping you to identify your strengths, overcome challenges, and unlock your full potential. With a coach by your side, you're not just accountable to yourself or your peers—you have a dedicated partner who is invested in your success and equipped to help you navigate the complexities of running a business.

Mindset: The Foundation of Success

The right community and coaching can transform your mindset, shifting you from a place of self-doubt or complacency to one of confidence and ambition. When you surround yourself with positive influences and receive expert guidance, your mindset evolves, and you start to see challenges as opportunities rather than obstacles. This mindset shift is critical for long-term business success, empowering you to take bold actions and persist through adversity.

Join a Community That Elevates You

If you're ready to elevate your mindset and achieve greater success in your business, it's time to join a community that supports and challenges you. Surround yourself with like-minded individuals who will inspire you, find an accountability partner to keep you on track, and engage with a coach who will push you to be your best self.

Take the First Step Toward Elevation

Don't wait to experience the transformative power of community and coaching. Contact us today to learn more about how our business coaching services can help you build the connections, accountability, and mindset needed for success. Let's work together to elevate your business to new heights.

Embracing Failure as a Path to Success

Most people fear failure, and it’s easy to see why. Our society often pressures us to be the best, which can feel overwhelming. What isn’t emphasized enough is that success usually requires overcoming several hurdles along the way. If you’re looking to overcome your fear of failure, this article is for you.

Failure: A Chance for Redirection

A mindset shift helped me see failure not as an endpoint but as an opportunity for redirection. Instead of giving up after a setback, consider where things went wrong and how you can adjust. Assess the situation, learn from it, and go back to the drawing board with a fresh perspective. Each failure equips you with valuable insights that can lead to greater success in your next attempt. The only true failure is failing to learn from your experiences.

Even the Most Successful People Fail

Believe it or not, many of the biggest names in Hollywood experienced significant setbacks before they succeeded. J.K. Rowling, for instance, faced 12 rejections before a publisher finally accepted her draft of Harry Potter & The Philosopher’s Stone. Imagine if she had given up! Walt Disney was once told he lacked imagination by his newspaper editor, and Oprah Winfrey was fired from her first TV job as an anchor. These setbacks didn’t define them; instead, they fueled their determination to succeed. Like them, you are more than your past failures—so believe in yourself!

Failure Can Be a Gift

I know this might sound cliché, but bear with me—failure can be a gift. It can reveal your true priorities and open doors to new opportunities. You might meet people who help you achieve your goals, realize you’ve been approaching things the wrong way, or discover your true passions. You can choose to see failure as something negative, or you can view it as the universe guiding you toward a path better suited to your potential. The power is in your hands: the power to fail and the power to try again.

If you’ve given your all and still feel stuck, Chrissy is here to help! Book a 1-on-1 strategy session to pick her brain. We offer various packages tailored to your needs, so check out our "Packages" tab or reach out via email for more information.

The Importance of Community in Business

In today's fast-paced and ever-evolving business landscape, the concept of community has become more crucial than ever. Gone are the days when businesses could operate in isolation, focusing solely on transactions and profit margins. Today, the most successful businesses are those that understand the value of building and nurturing a community—both within the company and with customers. But what does it mean to create a community in business, and why is it so important? Let’s explore!

Building Trust and Loyalty

At the heart of every thriving business is trust. Without it, even the most innovative products or services can fall flat. Building a community around your business fosters trust by encouraging open communication, mutual respect, and shared values. When customers feel they are part of a community rather than just a transaction, they are more likely to remain loyal and advocate for your brand. This loyalty translates into repeat business and positive word-of-mouth, both of which are invaluable for long-term success.

Enhancing Customer Experience

Community-driven businesses often provide a richer customer experience. A community offers a platform for customers to share their experiences, provide feedback, and engage with the brand on a deeper level. This continuous communication loop allows businesses to stay attuned to their customers' needs, preferences, and pain points. As a result, businesses can tailor their products, services, and customer interactions to better meet those needs, enhancing the overall customer experience.

Driving Innovation

Innovation thrives in environments where ideas are freely exchanged, and a community provides the perfect backdrop for this exchange. By fostering a community, businesses create a space where customers, employees, and partners can share ideas and collaborate. This collective brainstorming often leads to innovative solutions, new product ideas, or improvements to existing offerings. Moreover, when a business is seen as part of a community, it’s more likely to attract creative and forward-thinking individuals who want to contribute to its success.

Strengthening Employee Engagement

A sense of community is not just important for customers—it’s equally vital for employees. When employees feel connected to their colleagues and the company’s mission, they are more likely to be engaged and motivated in their work. This sense of belonging can lead to higher job satisfaction, increased productivity, and lower turnover rates. Furthermore, a strong internal community fosters collaboration, innovation, and a positive workplace culture, all of which contribute to the overall success of the business.

Creating Social Impact

Businesses that are deeply embedded in their communities have the power to create meaningful social impact. Whether through local partnerships, charitable initiatives, or sustainability efforts, businesses can leverage their community connections to drive positive change. This not only benefits the community but also enhances the business’s reputation and brand image. In today’s socially conscious market, customers increasingly seek to support businesses that are making a difference, making this an important aspect of community building.

Resilience in Times of Crisis

Perhaps one of the most significant benefits of building a community around your business is the resilience it provides in times of crisis. Whether it’s an economic downturn, a global pandemic, or a sudden industry shift, businesses with strong community ties are better equipped to navigate challenges. A supportive community can offer resources, solutions, and a sense of solidarity that helps businesses weather the storm. Moreover, customers who feel a deep connection to a community-centric business are likelier to continue their support during tough times.

The importance of community in business can’t be overstated. From building trust and loyalty to driving innovation and social impact, a strong community is the foundation upon which successful businesses are built. As the business landscape continues to evolve, those who prioritise and invest in their communities—both internal and external—will not only survive but thrive. So, whether you’re a small startup or a well-established corporation, it’s time to think beyond transactions and focus on the power of community. Your business—and the world—will be better for it.

Ready to Build Your Business Community?

If you're inspired by the power of community and want to see how it can transform your business, we're here to help. Our expert coaching services can guide you in creating and nurturing a strong community that drives success. Get in touch with us today to schedule a consultation and start building the foundation for a thriving, community-driven business.

Unlocking Business Potential with Themes from "How to Meet Yourself" by Dr. Nicole LaPera

I want to share insights from Dr. Nicole LaPera, known as "The Holistic Psychologist," who has gained attention with her transformative book, How to Meet Yourself. This guide to self-discovery, mental health, and holistic healing offers invaluable insights that extend beyond personal development and can significantly impact the business world. For business coaches, these themes provide powerful tools to enhance leadership, team dynamics, and organizational growth. Let's explore how these key themes can be applied to elevate business success.

Key Themes in "How to Meet Yourself"

1. Self-Awareness and Mindfulness

2. Healing and Growth

3. Authenticity

4. Boundary Setting

5. Connection and Community

Self-Awareness and Mindfulness

Theme in the Book: Dr. LaPera emphasises the importance of self-awareness and mindfulness as foundational elements of personal growth. Through mindfulness, individuals can better understand their thoughts, behaviours, and triggers, allowing for more intentional and effective responses to life's challenges.

Application to Business: For business coaches, promoting self-awareness and mindfulness in leaders can lead to more effective leadership and decision-making. Encouraging mindfulness practices such as meditation or reflective journaling can help reduce stress and increase productivity. Mindful leaders are more present, which fosters a thoughtful and strategic approach to business operations, enhancing overall organisational effectiveness.

Healing and Growth

Theme in the Book: LaPera guides readers through a journey of healing from past traumas and limiting beliefs to unlock their full potential and achieve personal growth.

Application to Business: Fostering a culture of healing and growth is crucial in a business context. Encouraging continuous learning and professional development helps employees feel valued and motivated. Addressing workplace stressors and conflicts directly rather than ignoring them leads to a healthier work environment. Investing in mental health resources and supportive feedback systems can create a thriving organisational culture where employees are empowered to contribute their best.

Authenticity

Theme in the Book: Living authentically means being true to oneself, understanding one's desires, and aligning actions with core values. Authenticity is crucial for genuine fulfilment and well-being.

Application to Business: Authenticity can be a powerful differentiator for businesses. Companies that remain true to their mission and values tend to build stronger customer loyalty. Leaders who demonstrate transparency and integrity inspire trust and respect within their teams. Encouraging employees to bring their authentic selves to work fosters an inclusive and creative workplace, enhancing overall morale and innovation.

Boundary Setting

Theme in the Book: Setting and maintaining healthy boundaries is essential for protecting mental and emotional health. LaPera guides how to establish these boundaries effectively.

Application to Business: Clear boundaries prevent burnout and ensure sustainable productivity in the business world. Business coaches should encourage leaders to set realistic expectations, promote work-life balance, and respect off-hours to enhance employee well-being. Modelling and supporting boundary setting help maintain a focused and efficient work environment. Clear boundaries also improve client relations and project management, leading to less stress and more effective outcomes.

Connection and Community

Theme in the Book: Building meaningful relationships and finding supportive communities are essential elements of personal well-being, according to LaPera.

Application to Business: Businesses thrive when there is a strong sense of community and connection among employees. Coaches can foster a collaborative and supportive work culture, increasing employee satisfaction and retention. Facilitating team-building activities, promoting open communication, and encouraging social interactions strengthen workplace relationships. Engaging with local communities and supporting social causes enhances the company's reputation and creates a sense of purpose that resonates with employees and customers.

Dr. Nicole LaPera's How to Meet Yourself offers profound insights that extend well into business. By integrating themes of self-awareness, healing, authenticity, boundary setting, and connection, business coaches can help organisations create a more resilient, motivated, and cohesive workforce. These principles enhance individual well-being and drive organizational success and sustainability. Embracing holistic and mindful practices paves the way for a healthier, more balanced, and prosperous business environment.

For coaching in business, and help on how to apply these learnings, email me at chrissy@creativelittlesoul.com.au.

How to Optimise Your Personal Website.

Optimising your personal website for SEO involves several steps. Here’s how you can get started:

1. Conduct Keyword Research

Identify relevant keywords for your personal brand. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords with high search volume and low competition. Focus on both short-tail keywords (e.g., "personal branding") and long-tail keywords (e.g., "how to build a personal brand online").

2. Optimize Your Content

• Title Tags and Meta Descriptions: Ensure your title tags and meta descriptions are compelling and include your target keywords. These elements help search engines understand your content and encourage users to click on your link.

• Headers: Use header tags (H1, H2, H3) to structure your content. Include your keywords in these headers to help search engines understand the hierarchy and importance of the information.

• Keyword Placement: Naturally incorporate your keywords into your content. Avoid keyword stuffing, as it can negatively impact your SEO. Aim for a keyword density of 1-2%.

3. Enhance User Experience

• Mobile Optimisation: Ensure your website is mobile-friendly, as a significant portion of web traffic comes from mobile devices. Use responsive design to provide a seamless experience across all devices.

• Page Speed: Improve your site's loading speed by optimizing images, leveraging browser caching, and minimising CSS and JavaScript files. A faster website improves user experience and can boost your rankings.

• Navigation: Create a clear and intuitive navigation structure. Make it easy for users to find the information they need, which can reduce bounce rates and increase time spent on your site.

4. Build Quality Backlinks

Backlinks from reputable websites signal to search engines that your site is credible. To build backlinks:

• Guest Blogging: Write guest posts for popular blogs in your industry and include a link back to your website.

• Networking: Collaborate with other professionals and influencers in your field. Engage in online communities and forums to build relationships and earn backlinks.

• Content Sharing: Share your content on social media and encourage others to do the same. Create valuable, shareable content that others will want to link to.

Common SEO Mistakes to Avoid

Even with the best intentions, it's easy to make mistakes that can hinder your SEO efforts. Here are some common pitfalls to watch out for:

1. Ignoring Mobile Optimisation

With the increasing use of mobile devices, failing to optimize your site for mobile can result in a poor user experience and lower rankings. Ensure your site is responsive and performs well on all devices.

2. Keyword Stuffing

Overloading your content with keywords can make it unreadable and lead to penalties from search engines. Focus on creating high-quality content that naturally incorporates keywords.

3. Neglecting Technical SEO

Technical issues like slow page speed, broken links, and poor site architecture can negatively impact your SEO. Regularly audit your site to identify and fix technical problems.

4. Duplicate Content

Having identical or very similar content on multiple pages can confuse search engines and dilute your SEO efforts. Ensure each page has unique, valuable content.

5. Not Using Analytics

Without tracking your SEO performance, you won't know what's working and what needs improvement. Use tools like Google Analytics and Google Search Console to monitor your traffic, rankings, and other key metrics.

Investing time and effort into SEO for your personal brand can pay off significantly by increasing your online visibility and credibility. By understanding the basics of SEO, optimizing your personal website, and avoiding common mistakes, you can build a strong online presence that attracts opportunities and helps you achieve your professional goals. Start implementing these strategies today and watch your personal brand soar.